Digital Marketing Specialist

1 week ago

Metro Manila Philippines Cyberbacker Careers Full time

Overview

The Digital Marketing Specialist - Career executes applicant-focused digital campaigns to attract, engage, and convert applicants. Using Go High Level, this role builds automated workflows, manages email and SMS campaigns, and tracks engagement to enhance the applicant journey. Working closely with the Career Marketing Director, copywriter, and design team, the specialist ensures all campaigns are optimized for impact and aligned with employer branding goals.

Key Responsibilities
  • Workflow Creation
    • Develop automated workflows and nurturing sequences in Go High Level to streamline applicant communication.
    • Set up reminders, follow-ups, and applicant journey touchpoints that improve engagement.
    • Continuously refine workflows to reduce drop-offs and increase applicant conversions.
  • Content Implementation
    • Collaborate with copywriters and designers to upload, optimize, and schedule applicant-facing content.
    • Ensure all emails, funnels, and landing pages are visually appealing, accurate, and aligned with brand messaging.
    • Maintain and update applicant-facing assets to reflect current campaigns and initiatives.
  • Campaign Execution
    • Build, launch, and manage applicant-facing email and SMS campaigns in Go High Level.
    • Ensure all campaigns are delivered on time and reach the right applicant segments.
    • Support multi-channel recruitment campaigns led by the Career Marketing Director.
  • Optimization & Testing
    • Conduct A/B testing on subject lines, templates, funnels, and applicant messaging.
    • Identify and scale winning strategies to improve open rates, click-through rates, and applicant conversions.
    • Document test results and share learnings for future campaign improvements.
  • Analytics & Reporting
    • Track campaign performance through Go High Level dashboards and other analytics tools.
    • Provide weekly reports highlighting applicant engagement, conversion rates, and ROI.
    • Translate data into recommendations for optimizing applicant-facing campaigns.
Key Performance Indicators (KPIs)
  • % Email Open Rate
  • No. of Opened Email
  • % Click Rate
  • No. of Link Clicks
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Business Consulting and Services
#J-18808-Ljbffr

  • Marketing Specialist

    3 days ago

    , , Philippines Brightsand Designs Digital Marketing Full time

    Join to apply for the Marketing Specialist role at Brightsand Designs Digital Marketing . Brightsand Designs is a fast-growing digital marketing agency dedicated to helping brands make their mark online. We specialize in SEO, SEM, Social Media Marketing, Content Development, and Creative Design Solutions tailored to each client’s unique needs. We are...

  • Digital Marketing Specialist

    6 days ago

    , Metro Manila, Philippines Katapult Digital Full time

    Associate Performance Marketing Director Serve as the agency's primary contact to bridge client needs and agency capabilities, ensuring target KPIs are created and delivered in an orderly manner Develop and execute data-driven performance marketing strategies across platforms including Meta, Google Search, YouTube, and other relevant digital channels....

  • Digital Analytics Specialist

    2 weeks ago

    , Metro Manila, Philippines Katapult Digital Full time

    Overview We are looking for an Analytics Specialist, whose main role is bridging knowledge and strategy. He/she will work within the analytics team as primary data analysis and research contact of the agency to help generate knowledge and strategic insights for various projects both internal to the Business Unit and to its clients through the creation of...

  • Senior Digital Marketing Specialist

    3 weeks ago

    Manila, Philippines Digital Alchemy Full time

    Overview Senior Digital Marketing SpecialistDigital Alchemy, a global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on three transformations: (1) personal transformation to learn and develop,...

  • Urgent Hiring Digital Marketing Specialist

    4 days ago

    Ortigas, Metro Manila, Philippines Digital Dolphin Asia Inc. Full time ₱900,000 - ₱1,200,000 per year

    We're Hiring: Digital Marketing SpecialistAbout the Role: We're looking for a creative and results-driven Digital Marketing Specialist to join our team In this role, you'll be responsible for planning and executing digital campaigns, creating compelling content, and driving brand awareness across multiple platforms.Key Responsibilities:●     ...

  • Digital Marketing Specialist

    3 weeks ago

    , Misamis Oriental, Philippines Digital Feet Corporation Full time

    Share Overview We\'re looking for a Digital Marketing Specialist to be part of our team! Are you great at planning and doing digital campaigns? Can you handle projects from start to finish to boost online footprint? If these describe you, then this role could be the right one for you! Responsibilities Own and manage the campaign from ideation to...

  • Digital Marketing Specialist

    2 weeks ago

    , Metro Manila, Philippines MicroSourcing Full time

    Overview Position: Digital Marketing Specialist Company: MicroSourcing Work setup & shift: Onsite | Day shift Get AI-powered advice on this job and more exclusive features. Direct message the job poster from MicroSourcing. Responsibilities Assist in planning, creating, and executing digital marketing campaigns across multiple platforms. Support...

  • Digital Marketing Specialist

    6 days ago

    , Metro Manila, Philippines Cyberbacker Careers Full time

    Join to apply for the Digital Marketing Specialist - Career role at Cyberbacker Careers Position Overview The Digital Marketing Specialist - Career executes applicant-focused digital campaigns to attract, engage, and convert applicants. Using Go High Level, this role builds automated workflows, manages email and SMS campaigns, and tracks engagement to...

  • Digital Marketing Specialist

    3 weeks ago

    , Metro Manila, Philippines Michael Page Full time

    Overview Digital Marketing Specialist - Global FMCG at Michael Page Join to apply for the Digital Marketing Specialist - Global FMCG role at Michael Page. About Our Client The company is a large organization in the retail industry with a strong market presence. It operates in multiple locations and is committed to delivering quality products and services....

  • Digital Marketing Specialist

    3 weeks ago

    , Zambales, Philippines Digital Planners Corporation Full time

    Work Setup: Onsite | Subic Bay Freeport Zone, Zambales or Legazpi City Work Shift: 12:00 PM-10:00 PM/ 1:00 PM-11:00 PM POSITION OVERVIEW The Marketing Officer is responsible for developing and executing marketing campaigns to drive sales performance, enhance brand visibility, and drive engagement. This role involves digital marketing , email marketing ,...