Marketing Specialist

4 weeks ago


Taguig, Philippines Stotsenberg Leisure Park & Hotel Corporation Full time

Overview

Marketing

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

PAID ADVERTISING MANAGEMENT
  • Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.
  • Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns.
  • Provide a keen understanding of revenue tracking and paid advertising.
  • Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time.
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.).
  • Excellent analytical skills and a knack for data analysis. Strong prioritization, organization, and project management skills.
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