Social Media Marketing Lead

Overview

Social Media Marketing Lead (Full Remote).

This is a remote position. Tiggie Kids is on a mission to simplify early intervention and make it accessible, affordable, and personalised for every child with developmental challenges. We blend expert teaching with technology-driven solutions to empower parents, enhance learning, and close the gap for children waiting months—or even years—for formal services.

Our platform integrates live virtual sessions, personalised learning resources, and AI-powered recommendations so that every child, regardless of geography or circumstance, gets the right support at the right time.

The Role

This is a full-time, fully remote position for an experienced, creative, and performance-driven marketing professional. You will be responsible for defining and executing Tiggie Kids' global social media strategy, focusing on building community, driving brand awareness, and converting followers into platform users. You will be the Voice of Tiggie Kids across digital platforms, translating our social mission and innovative AI technology into compelling, relatable content for parents and professionals worldwide.

• Global Social Strategy: Develop and execute a comprehensive social media strategy tailored for our core target audiences (parents of children with special needs, special education professionals) across key markets (e.g., Singapore, UK, Australia, India).
• Mission-Driven Storytelling: Craft the narrative of Tiggie Kids, focusing on our social impact, the efficacy of our AI-powered solutions, and the real-life success stories of children and families.
• Content Calendar Ownership: Manage the end-to-end content calendar, ensuring a consistent, on-brand presence across primary platforms (Facebook, Instagram, LinkedIn, TikTok/Shorts).

• Content Creation & Execution
• Creative Content Generation: Lead the development of engaging, platform-specific content (e.g., short-form videos, infographics, educational carousels, testimonials, blog snippets).
• Platform-Specific Campaigns: Design and launch targeted campaigns to promote key features and drive sign-ups for our subscription services.
• Visual & Tone Consistency: Ensure all social media communication adheres to the Tiggie Kids brand guidelines, maintaining a tone that is professional, empathetic, and empowering.

• Performance & Community Management
• Performance Marketing Support: Collaborate with the Growth team to support paid social advertising campaigns by providing high-performing organic content and testing new creative angles.
• Analytics & Reporting: Track, analyze, and report on key social media metrics (reach, engagement, impressions, conversion rates) using native analytics and external tools, providing actionable insights to the leadership team.
• Community Engagement: Actively monitor and manage community engagement, responding to comments, fostering positive interactions, and identifying potential advocates and influencers within the SPED/parent community.
• Crisis Management: Develop and implement a protocol for handling sensitive or escalated user comments and feedback on public platforms.

• Experience: Minimum 4+ years of professional experience in social media marketing or digital content management, ideally within the EdTech, Digital Health, or Social Enterprise sector.
• Storytelling Focus: Proven ability to translate technical or sensitive topics (e.g., special needs, AI innovation) into relatable, empathetic, and compelling consumer content.
• Performance Mindset: Strong understanding of how organic social media supports lead generation and conversion funnels, not just vanity metrics.
• Platform Expertise: Deep, current knowledge of best practices, algorithms, and content formats across major social platforms (Facebook, Instagram, LinkedIn, YouTube).
• Tools: Proficient in social media management platforms (e.g., Buffer, Hootsuite) and analytics tools. Experience with basic video editing or graphic design tools (e.g., Canva) is a plus.
• Communication: Exceptional written and verbal communication skills in English, with high attention to detail.
• Remote Work: Proven ability to work effectively and autonomously in a full-remote environment and collaborate across global time zones.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Education

All interested candidates must attend a virtual job briefing before applying. In this session, we will:

• Share more details about the role, expectations, and TK’s mission.
• Give a live demo of our platform and how it helps parents with children with developmental delays.
• Answer questions about working culture and job requirements.
• Provide information on application timeline and requirements.
• Format: Online (Zoom)
• Duration: ~45 minutes
• Registration:

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