Associate Media Director

Job Description Publicis Groupe is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, it specializes in Creative, Media, Digital Business Transformation and Production. As a Connecting Company for the Connected Age, Publicis Groupe delivers winning solutions for clients through the Power of One – driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients. An Associate Media Director leads a unit of media professionals in the conception and delivery of innovative, well‑targeted business‑building marketing solutions across a variety of media to meet or exceed clients’ objectives. This involves the creation and execution of media plans, uncovering insights, integrating capabilities, and flawless execution on all fronts. The Associate Media Director is the primary point of contact for clients and will oversee the day‑to‑day communications planning and/or buying processes for the assigned accounts, reporting directly to the Business Lead and being a member of the Publicis Media group of Team Leadership. Responsibilities 1. Client Management Establish a partner‑relationship with clients by being involved in the business environment. Provide business solutions through media approaches for assigned brands. Overall account stewardship to ensure communication strategy and implementation are in sync with clients’ business direction. Undertake key initiatives/business solutions in tandem with clients’ goals, business objectives and priorities. Manage clients’ requests appropriately (e.g., push back on unreasonable timelines, evaluate value on ad‑hoc requests). Take ownership for assigned brands. Maintain regular work products, dialogues and reviews to ensure effective work processes. Improve and uphold agency evaluation. Build and coach high‑performing team members as required. 2. Business Partner Management Leverage good relationships with senior business partners (e.g., creative, media owners), enabling the acquisition of updated information that contributes to the brand objectives and adds value to clients. Conduct professional briefings to business partners on innovations and ensure alignment to clients’ objectives. Establish partnership processes with business partners (e.g., rules of engagement). Document all communications and ensure clarity and consistency. Ensure best value from all negotiations across media owners and campaigns. Manage and resolve conflicts for executives and managers. 3. Research & Media Applications Proficiency Guide and troubleshoot managers on application usage. Display competency in using advanced functions in each tool. Tap into proprietary consumer insight applications or alternative sources for in‑depth analysis. Proficient in using the agency’s planning approach. Identify opportunities for organic growth of the business. Uphold financial policy and integrity to avoid violations or potential fraud. Assist team members in reconciling all media payment variances of assigned brands. Ensure accurate and timely invoicing (e.g., regular review of unbilled reports, resolving unbilled cases with Finance). Resolve all ageing matters. Accurately forecast business for assigned accounts (monthly and annually). 5. Industry Knowledge (Consumer, Business or Brand Insights) Exhibit good understanding and forecast on media/industry/brand development & implications to the businesses. Evaluate the strategic implications of media/industry/brand developments and identify opportunities & threats to businesses (short‑to‑long term). 6. Investment Management Optimize the given investment or allocate appropriate investments by medium/brand. Provide investment consultation to client on appropriate budget to meet desired objectives. Supervise cost management for brand across used media. Input on action plans in expenditure reports. Reconcile all sources of costing/investment variances. 7. Corporate Responsibility Lead/participate in pitches. Demonstrate appropriate behaviours to uphold the company’s image, reputation and credentials. Identify new business opportunities. Collaborate with function/practice leads on best‑practice development. Demonstrate responsible hiring of talents (e.g., fair employment practice) and manage termination well with due diligence. Mentor and ensure all direct reports master the skills and organizational sav‑vy required for advancement. Qualifications 8‑10 years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts. Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning. Adaptive and keen to learn on the digital ecosystem. Familiar with the timelines, processes and needs of the implementation of all media. Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included). Demonstrate critical thinking and problem‑solving. Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure. Supervisory skills. Knowledge and use of various research systems. Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint. Integrate understanding into the work to make decisions on the business. Filter and adapt the different options and apply good judgment combined with hard facts to select the best ideas. Understand what the client’s business needs and strategic intent, and the implications for building the client’s business. Proficient in all syndicated and proprietary media applications. Keep abreast of the development and trends in the ever‑changing media landscape. Able to tap into proprietary consumer insight applications or alternative sources for in‑depth analysis. Seniority Level Mid‑Senior level Employment Type Full‑time Industry Advertising Services #J-18808-Ljbffr