GenAI Strategist

Overview

GenAI Strategist (BAIS) at OLIVER Agency — Manila, Philippines. OLIVER is a leading specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, partnering with 300+ clients in 40+ countries. As part of The Brandtech Group, OLIVER leverages AI to enhance efficiency, spark creativity, and drive insightful decision-making.

Role

GenAI Strategist

Location

Manila, Philippines

About the role

We are looking for a dynamic Mid-Level Strategist to shape the future of beauty marketing through AI innovation. This role combines beauty industry knowledge with AI capabilities to develop effective strategies for beauty and wellness brands. The ideal candidate will bridge traditional strategic thinking with AI-powered approaches.

What you will be doing Strategic Development

• Develop AI-enhanced strategic solutions for beauty brands
• Apply Gen AI tools in insight discovery and strategy development
• Create compelling brand narratives using AI-powered insights
• Support development of strategic frameworks and methodologies
• Implement AI tools in strategic planning processes

Beauty Industry Focus

• Monitor and analyse beauty industry trends
• Generate consumer insights using AI tools
• Develop beauty-specific applications of AI technology
• Support strategic planning for beauty brands
• Contribute to beauty marketing innovation

Project Execution

• Lead day-to-day strategic development
• Collaborate with creative teams on AI implementation
• Present strategic work to clients
• Support senior strategists on larger initiatives
• Drive continuous improvement in AI utilization

Success Metrics

• Quality of strategic thinking and outputs
• Effectiveness of AI implementation
• Client satisfaction and relationship growth
• Innovation in strategic approaches
• Team collaboration and development

What you need to be great in this role

• 4-7 years strategy experience in beauty or related sectors
• Understanding of beauty industry dynamics
• Experience with AI tools and applications
• Strong analytical and strategic thinking skills
• Proven ability to develop actionable insights

Technical Skills

• Proficiency in AI research and insight tools
• Understanding of Gen AI capabilities
• Data analysis and interpretation abilities
• Experience with strategic planning tools
• Knowledge of beauty industry metrics

Personal Qualities

• Strategic thinker with practical mindset
• Interest in technology and innovation
• Passion for beauty industry
• Strong collaborative abilities
• Clear communication skills

Our Commitment

• Access to cutting-edge AI strategic tools
• Ongoing training and development
• Flexible hybrid working arrangement
• Collaborative environment
• Competitive compensation package

Requirements and Values

Req ID: 12182

Our values shape everything we do:

• BeAmbitious to succeed
• BeImaginative to push the boundaries of what’s possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential. All applicants are considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals with science-based emissions reduction targets. We integrate sustainability into every department and project lifecycle.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Advertising Services

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