WFH Digital Marketing Specialist

Job Overview

Our client is looking for a Digital Marketing Specialist to handle direct execution of their digital marketing strategy. In this role, the founder sets all creative direction and brand voice, while the assistant executes, monitors, and reports on campaign performance. The ideal candidate is a self-starter, proactive communicator, and deeply organized professional who thrives in a collaborative environment and understands the importance of data-driven execution.

Client Overview

Our client is a women's health and wellness brand dedicated to supporting women through midlife transitions, including perimenopause, hormonal shifts, and body changes, through education, community, and coaching. The brand maintains an active presence on Instagram, Facebook, YouTube, Threads, LinkedIn, and Pinterest, with ongoing campaigns that include lead-generation funnels directing audiences to Kajabi-hosted landing pages and email automations.

Schedule:

Monday - Friday, 10:00 AM - 4:00 PM EST (30 work hours per week)

Responsibilities:

• Content Scheduling & Publishing: Schedule all approved social content in Meta Business Suite (Instagram, Facebook) and upload posts to YouTube, Threads, Pinterest, and LinkedIn per the content calendar. Ensure correct captions, hashtags, links in bio, and CTAs on every post, updating link-in-bio tools as campaigns change.

• Community Management: Monitor and respond to comments on all platforms within 24 hours. Send direct messages to followers using trigger keywords and elevate sensitive health questions or negative interactions to the founder while maintaining a warm tone.

• Kajabi Funnel & Email Management: Set up and manage landing pages, forms, pipelines, and email automations in Kajabi. Monitor funnel performance (opt-in rates, open rates, click rates), troubleshoot automation issues, and build new campaigns as directed.

• Analytics & Reporting: Pull weekly performance reports from Meta Business Suite and Kajabi tracking reach, impressions, follower growth, engagement rate, opt-in conversions, and email metrics. Present findings in a weekly summary with key wins, flags, and data-backed suggestions.

• Campaign & Marketplace Support: Assist in setting up lead-generation campaigns, seasonal promotions, and launches. Support the build-out and monthly maintenance of the Kajabi digital marketplace, including listing management, resource library organization, QA passes, and SEO metadata implementation.

• Brand Ambassador Program Coordination: Identify, vet, and onboard aligned brand ambassador partners. Create monthly content calendars for ambassadors, brief them on launches, coordinate co-created content, and track monthly reach, engagement, and referral metrics.

• SEO / AEO / GEO Optimization: Implement on-page SEO (keyword research, title tags, meta descriptions, alt text) for myvenusclub.com. Optimize and structure content for AI discovery tools (ChatGPT, Perplexity, Google AI Overviews) and conduct audits to present prioritized fix lists.

Requirements:

• Proven experience managing funnels, landing pages, forms, automations, and email sequences in Kajabi (must provide live examples from past clients).

• Hands-on experience with Meta Business Suite for post scheduling, audience targeting, and analytics reporting (must provide campaign results with metrics).

• Demonstrated experience managing Instagram, Facebook, YouTube, Pinterest, Threads, and LinkedIn (must provide portfolio samples or active account management proof showing documented results).

• Proficiency in Canva or equivalent tools to create branded graphics, story templates, and reel covers.

• Strong background in revenue-focused email marketing (list segmentation, nurture sequences, open/click rate optimization).

• Familiarity with paid social awareness concepts, post boosting, and basic Meta Ads setups.

• Documented track record of driving lead-generation results.

Qualifications:

• Strong eye for aesthetics and brand voice consistency.

• Ability to research trending topics in health and wellness to co-develop content concepts, captions, and hooks.

• Understanding of how to optimize content for both human readers and AI summarization engines.

• Excellent written communication skills suited for warm, empowering, non-clinical engagement.

Independent Contractor Perks

• Permanent work from home

• Immediate hiring