Product Marketing Manager

5 days ago

Makati, Philippines Security Bank Corporation Full time

Overview

As a Product Marketing Manager, you will be responsible for assisting the Product Marketing Head in the marketing initiatives for the bank’s cash management services. You will be in-charge of the strategic and tactical marketing of cash management products and services. This role involves drafting and managing marketing collaterals, bundling products, conducting market research, managing campaigns and programs, collaborating on product development, and providing marketing support to sales teams.

What you'll contribute
  • Perform comprehensive market research to understand trends, competitive landscape, and customer needs and interpret market data to generate actionable insights
  • Present findings and recommendations to senior management and other stakeholders
  • Create high-quality marketing materials including brochures, flyers, presentations, and digital content
  • Ensure accuracy, consistency, and alignment with brand guidelines, and work with the Branding Team to ensure cohesive and compelling design
  • Implement and oversee marketing campaigns across various channels from concept through to execution
  • Track and analyze campaign performance metrics, adjusting strategies as needed to optimize results
  • Evaluate market needs and customer feedback to identify opportunities for new bundles and work with the product management team to refine and improve product bundles
  • Gain deep knowledge of product features, benefits, and market positioning and work closely with the product management team to align marketing strategies with product development
  • Oversee the marketing budget to maximize efficiency
What we're looking for
  • With a Bachelor's Degree in Business Administration/Management, Marketing or any related course
  • With 5-10 years of experience in product marketing, preferably in a financial institution
  • Strong understanding of cash management products and services and financial products
  • Ability to work independently and as part of a team
About Security Bank

Security Bank is one of the Philippines’ best capitalized private domestic universal banks. Established in 1951 and publicly listed with the Philippine Stock Exchange (PSE:SECB) in 1995, our major businesses cover retail, corporate, commercial, and business (MSME) banking.

We’re recognized as an Employer of Choice in Philippine banking by various award-giving bodies for our values-based culture, industry-leading engagement and benefits, and commitment to work-life balance.

Most recently, we ranked as the #2 best employer in the Philippines and #54 globally on the prestigious Forbes’ World’s Best Employers 2023 list.

At Security Bank, our approach to Human Capital Management (HCM) is embodied by our Employee Value Proposition (EVP): “YOU matter.”

Start your BetterBanking career with us today.

Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Product Management
  • Industries: Banking and Financial Services
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