Performance Ads Scriptwriter
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About the role
We are looking for a creative and performance-driven Performance Ads Scriptwriter who knows how to craft scroll-stopping video ad scripts that turn casual viewers into paying customers. You will be creating compelling visual stories, hooks, and angles for Meta Ads, TikTok Ads, and short-form e-commerce content.
Key responsibilities
Write converting video ad scripts (hooks, pain points, product benefits, proof, and Call-To-Action) and provide scene-by-scene visual direction for video editors
Create multiple 1-3 second hook variations and creative concepts (UGC-style, problem-solution, testimonials, comparisons) to continuously test and scale winning ads
Analyze target audiences, customer reviews, competitor ads, and social media trends to uncover fresh angles
Utilize AI tools (e.g., ChatGPT, Claude) to accelerate research and ideation while maintaining a natural, human, and brand-aligned voice
Work closely with the Creative Director, Videographer, and Video Editors to refine scripts based on ad performance metrics (CTR, Hook Rate, Conversion Rate)
About you
Proven experience writing direct-response video ad scripts or short-form social media content
Deep understanding of high-converting ad structures, storytelling, pacing, and emotional triggers
Fluent in conversational English and Taglish
Hands-on experience using AI tools for creative research and ideation
Highly organized, open to feedback, and able to manage scripts across multiple product campaigns
Experience in E-commerce, Direct-to-Consumer (DTC), Meta Ads, or TikTok Ads (nice to have)
Familiarity with home, lifestyle, or consumer product markets (nice to have)
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