Beauty & Wellbeing PH Influencer Lead

1 week ago


Philippines Unilever Full time
**JOB PURPOSE** **MAIN RESPONSIBILITIES** Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks – with a keen sense of what works in the space and how to be authentic, and how to collaborate with demand squad to ensure content is fit for channel Ability to collaborate with other demand squad members to choreograph earned, owned and paid content to drive impact. Oversee and manage influencer contracts, ensuring negotiation, fair compensation, clear usage rights, brand safety, purpose and inclusion, and adherence to all relevant advertising regulations.Ability to manage and brief an influencer agency.Understanding of local market landscape and ability to work closely with PR to ensure we navigate effectively (e.g. choice of influencer, when to pause, how to communicate with creators etc.).Leveraging knowledge /experience of diverse beauty needs and ability to react to the cultural landscape.**Experience****Minimum requirements:** Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.**Campaign Management:** Proven ability to plan, execute and manage influencer marketing campaigns from start to finish, including budget management and timeline adherence. **Relationship Building:** Experience in building and nurturing strong relationships and long-term with influencers, agencies, and other relevant stakeholders. **Preferred Experience:** Experience collaborating with and overseeing external influencer marketing agencies, ensuring alignment with brand objectives.**Contract Negotiation:** Familiarity with negotiating influencer contracts, usage rights, and campaign deliverables. Proficiency in using influencer marketing platforms and analytics tools to track campaign performance, measure ROI, and generate actionable insights to inform future strategies.**Strong Communication Skills:** Excellent written and verbal communication skills for effective collaboration, negotiation, and presentation. **Relationship Management Skills:** Ability to build rapport, maintain strong relationships, and navigate complex influencer dynamics. **Skills** Deep knowledge of the brand's target audience and the ability to identify influencers who resonate with them.**Relationship Management Tools:** Experience with influencer marketing platforms and CRM systems for managing relationships and campaigns. Excellent communication and negotiation skills for securing partnerships, finalizing contracts, and managing expectations.**Operational & Analytical Skills:** **Contract & Legal Knowledge:** Familiarity with influencer agreements, usage rights, FTC guidelines and relevant advertising regulations to ensure compliance and mitigate risks. Ability to identify visually appealing, engaging content that aligns with the brand aesthetic and resonates with the target audience.Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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