YouTube Specialist
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YouTube Social Media Specialist — Social Media Department
About the role
Just Simply Marketing (JSM) helps personal brands, coaches, speakers and experts build and monetize their online presence. We're hiring a YouTube Social Media Specialist to own the YouTube channel end to end for our roster of creator clients — long‑form, Shorts, SEO and analytics. You report to the Social Media Team Managers and work closely with Video Editors, Scriptwriters and Thumbnail Designers to turn raw footage into a growing, monetizing channel.
Responsibilities
- Own YouTube channel strategy for assigned clients: long‑form uploads, Shorts, SEO and analytics
- Optimize titles, descriptions, tags and thumbnails for algorithm reach and watch time
- Build and execute strategies to grow subscribers, watch time and overall channel performance
- Track YouTube trends, tools and platform updates and apply them fast
- Partner with Video Editors, Scriptwriters and Thumbnail Designers to keep output consistent and on‑brand
- Report on channel performance and tie metrics back to client goals
Qualifications
- Proven results growing YouTube channels, with real success stories you can point to
- A portfolio with analytics to back up your claims (screenshots, dashboards, before/after)
- Experience working with creators or brands on measurable YouTube growth
- Analytical and data‑driven, but still creative with thumbnails, hooks and titles
- Comfortable in YouTube Studio; VidIQ or TubeBuddy experience a plus
Nice to have
- Canva or Photoshop for thumbnail concepts
- Familiarity with GoHighLevel (GHL) for CRM‑adjacent reporting
- AI tools for scripting ideas, keyword research or transcription
- Experience with vertical/short‑form video beyond YouTube Shorts
First 90 days success looks like
- Clear SEO and thumbnail optimization applied across all assigned client videos
- Measurable lift in CTR and average view duration on at least one channel
- Consistent, on‑time posting cadence with zero missed uploads
- A reporting rhythm that ties YouTube metrics to client goals
Work setup & schedule
- Fully remote
- Standard hours: 6:00 AM–2:00 PM EST (6:00 PM–2:00 AM PHT), Monday–Friday
- Async tools: Slack, Monday.com, Google Drive/Docs/Sheets, Metricool
- You'll work with Social Media Managers, Video Editors and Thumbnail Designers daily
This is for you if
- You've grown real YouTube channels and can prove it with numbers, not vibes
- You think in CTR, watch time and retention curves, not just "good content"
- You move fast, own your channel's outcomes, and don't need hand‑holding
This is not for you if
- You've only posted content without tracking what worked
- You need heavy oversight or slow, bureaucratic approval chains
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