Market Research Analyst

Market Research Analyst

Marikina, Taguig, National Capital Region; ₱70,000 - ₱120,000; Y Digiplus Interactive Corp.

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DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.

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Job Summary

The Market Research Analyst is responsible for collecting, analyzing, and interpreting data to provide actionable insights that support the business strategies and marketing initiatives. This role plays a key part in understanding market trends, consumer behavior, and industry opportunities to guide decision-making and drive business growth.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or related field
• Proven experience in market research, business analytics, or data analysis (preferably in the gaming, entertainment, or tech industry)
• Strong analytical and critical thinking skills with the ability to interpret complex data
• Proficiency in MS Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI, Google Data Studio)
• Experience with survey tools and statistical software (SPSS, R, or Python) is an advantage
• Excellent communication and presentation skills
• Detail-oriented, organized, and able to handle multiple projects in a fast-paced environment

Main Duties and Responsibilities:

• Market & Competitive Analysis: Monitor market trends, emerging competitors, and industry developments; Deliver insights and recommendations to inform strategic decisions and business growth; Create regular reports and executive dashboards; Conduct ad hoc research; Prepare executive briefings and business reviews
• Internal KPI Tracking & Performance Management: Define, track, and analyze KPIs; Design dashboards for real-time visibility; Identify performance gaps and opportunities for operational improvements; Facilitate internal communication

Job Type: Full-time

• Company Christmas gift
• Company events
• Health insurance
• Life insurance

Ability to commute/relocate:

• Taguig: Rel+ocation preferred

Education:

• Bachelor's (Required)

Language:

Location:

Willingness to travel:

• 100% (Required)

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We are seeking a Market Research Assistant to support our research project on transformers and switchgears in the Visayas region. The role involves data gathering, market analysis, and preparing reports to help guide business decisions. The ideal candidate is analytical, detail-oriented, and capable of handling both technical and business-related information.

Key Responsibilities

• Support the planning and execution of the research project on transformers and switchgears in the Visayas.
• Collect data through surveys, interviews, site visits, and online research.
• Coordinate with electric cooperatives and other stakeholders for information gathering.
• Organize, clean, and manage collected data for analysis.
• Prepare market reports, charts, and presentations summarizing research findings.
• Identify industry trends, opportunities, and potential risks based on data gathered.
• Collaborate with the central office to ensure consistency in research methods and reporting.

Qualifications

• Bachelor's degree in Electrical Engineering, Industrial Engineering, Economics, Business Administration, or a related field
• Fresh graduates with strong research and analytical skills are encouraged to apply

Experience

• Preferably 1–2 years of experience in market research, data analysis, or technical sales related to electrical equipment
• Exposure to transformers, switchgears, or the power distribution industry is an advantage but not required

Technical Skills

• Basic knowledge of transformers and switchgears (types, applications, and specifications)
• Proficient in Microsoft Excel (charts, pivot tables, data analysis)
• Skilled in preparing clear written reports and delivering presentations
• Comfortable conducting research online and gathering data via calls, site visits, or interviews

Soft Skills

• Highly detail-oriented with strong organizational skills
• Can work independently with minimal supervision
• Strong communication skills for coordinating with cooperatives, suppliers, and stakeholders
• Willing to travel within the Visayas for fieldwork as needed

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Job Description

Work for our global clients and immerse in our rich and diverse company culture where you can thrive, grow and just be aweSOme Apply now and discover the Satellite Office Candidate Experience – recognized as one of BEST among BPO companies worldwide.

Responsible for providing comprehensive support to project teams by conducting thorough quantitative research, undertaking detailed data analysis, and producing insightful reports that incorporate clear storytelling and actionable recommendations for clients.

WHAT WILL BE YOUR MAIN RESPONSIBILITIES?

Project Management:

• Support the design and delivery of large sample quantitative research projects including drafting of questionnaires, testing of survey links, tracking survey participation, monitor completion rates and coding of data
• Day to day communication with project teams
• Liaising with field and other suppliers

Analysis & Reporting:

• Apply analytical techniques to quantitative data to answer the research objectives
• Develop clear and visually engaging charts and graphs to effectively present data, ensuring that key insights, trends and actionable recommendations are highlighted
• Perform data quality checks and proofing to eliminate errors

What you bring to the team

• A strong interest in market research and human behaviour
• Ability to interpret large data sets and provide meaningful insights
• Strong analytical and problem-solving abilities
• Good written and verbal communication skills
• Strong attention to detail and accuracy
• Team-oriented mindset and the ability to adapt to changing priorities
• Resilience and ability to manage your time in a dynamic and fast paced environment
• Proactive, quick to learn and ready to take ownership

What are we looking for?

• Bachelor's degree in business or a related field
• At least 3 years of relevant experience in a similar role within the Market Research industry or consulting
• Relevant work experience in brand and communications research (desirable)
• Experience in Q Research Software or similar analysis software
• Proficiency in Microsoft Office applications

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