Lead, Communications Strategy

7 days ago

Metro Manila Philippines GCash Full time

Overview Lead, Communications Strategy role at GCash Responsibilities Leads day-to-day development of brand communications strategies and frameworks for Masterbrand and Product Campaigns for B2C and B2B Crafts and presents insightful, intelligent, and inspirational communication briefs and communication strategies to internal and external partners after analyzing business brief from Growth Marketing Team, market research, competitive analysis and internal data Design and dissect the value proposition and communications plan for Acquisition, Usage and Retention campaigns across business units and ensures alignment with Total Brand architecture and Business Objectives Works closely with Go-To-Market Planners, Media, PR, Social and Creatives to develop and consult on customer engagement plans that integrate key messages to the appropriate mix of media channels and assess post-campaign effectiveness Assists in crafting speeches, write-ups, presentations, and communication materials for Corporate Branding Initiatives internally and externally Qualifications Graduate of a bachelor’s degree in business, marketing, communications arts and the like At least 4 years experience in Marketing or Advertising Strategic Planning Role from Brand Companies or Creative Agency High Business and Communication Analysis Skills – Has the ability to translate business challenges into communication tasks Ability to craft and assess sharp human/consumer insights from Quantitative and Qualitative Research (e.g. UAI, BHT, UX studies) and assess appropriate data/ Market Research needed Expert level understanding of brand and communication strategies, strategic frameworks, cross-channel strategies and tools and consumer behavior and habits Strong written and verbal communication and presentation skills with experience in presenting/ interacting with Executives and cross-functional teams Ability to work autonomously and effectively amongst multiple priorities in a fast-paced and agile environment Experience with Digital Services and e-Commerce Marketing is preferred What We Offer Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values their people with highly competitive and flexible compensation and benefits package. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Location: Manila, National Capital Region, Philippines #J-18808-Ljbffr

  • Lead, Communications Strategy

    2 weeks ago

    Manila, National Capital Region, Philippines GCash Full time ₱1,500,000 - ₱2,500,000 per year

    Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation todayResponsibilitiesLeads day-to-day development of brand communications strategies and...

  • Lead, Analyst for Strategy

    7 days ago

    , Metro Manila, Philippines GCash Full time

    Overview Lead, Analyst for Strategy role at GCash Responsibilities Analyse and provide clear actionable insights to business concerns and objectives Analyze large and complex data for quality issues relating to completeness, validity, consistency, timeliness, and accuracy. Collaborate with data engineers, application developers, business owners, and...

  • Creative and Content Strategy Lead

    2 weeks ago

    , Metro Manila, Philippines UnionDigital Bank Full time

    Get AI-powered advice on this job and more exclusive features. Direct message the job poster from UnionDigital Bank The Creative & Content Strategy Lead oversees how UD’s brand is expressed across all platforms, channels, and campaigns. Reporting to the Head of Brand and Communications, this role is responsible for crafting creative concepts and content...

  • Lead - Data Strategy

    3 weeks ago

    , Metro Manila, Philippines GCash Full time

    Overview Lead - Data Strategy at GCash. As a Data Strategist, you will analyze and frame business problems into data solutions. You will serve the business with actionable insights that only data can deliver. You will collaborate with machine learning researchers, machine learning engineers, and business managers in delivering end-to-end machine learning...

  • Data & Insights Strategy Lead

    5 days ago

    , Metro Manila, Philippines Hrtx Full time

    About the job Data & Insights Strategy Lead Job brief We are seeking an experienced Data & Insights Strategy Lead to spearhead the design and execution of scalable data infrastructure and analytics solutions. This hands-on leadership role involves guiding the development of data platforms and frameworks, enabling the business to make informed, data-driven...

  • Communications Lead

    7 days ago

    Manila, Philippines PeerLINC Knowledge Hub Full time

    This position is critical to the continued growth and sustainability of the PeerLINC Knowledge Hub (PeerLINC). The successful candidate will report to the Head of PeerLINC and work closely with TB Alliance to develop and execute a variety of communications strategies and activities to improve PeerLINC’s visibility, enhance its reputation, and better...

  • PR & Communication Strategy Manager

    2 weeks ago

    Philippines Globe Telecom Full time ₱2,000,000 - ₱2,500,000 per year

    At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.Job DescriptionJoin Globe Telecom as a Public Relations & Communication Strategy Manager Lead and help develop press releases and meaningful corporate...

  • Brand Communications Senior Specialist

    1 week ago

    , , Philippines Eastern Communications Full time

    Brand Communications Sr. Specialist We're looking for a Brand Communications Sr. Specialist to join our dynamic team and drive the strategy and execution for some of our most visible campaigns. This role is crucial for maintaining and elevating our brand's reputation and reach. What You'll Be Doing: Out-of-Home (OOH) Advertising: Strategizing, planning, and...

  • Product Performance, Strategy and Transformation Lead

    4 weeks ago

    , Metro Manila, Philippines GCash Full time

    Product Performance, Strategy and Transformation Lead Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! Job Responsibilities Product Fix and Improvements: Spearhead...

  • AI Operations

    3 weeks ago

    , Metro Manila, Philippines Snappr Full time

    Overview At Snappr, we make it effortless for businesses to access high-quality visual content at scale. As the world’s leading marketplace for photography, video, and editing, we connect top creators with brands that need to tell their stories through powerful visuals. By combining cutting-edge technology with a discerning eye for creativity, we help...