Email Marketing Specialist

3 weeks ago

Santa Rosa, Philippines Anderson Business Advisors Full time

Overview

Email Marketing Specialist at Anderson Business Advisors — we are seeking a data-driven email marketing professional to develop and execute high-impact email campaigns that drive engagement, nurture leads, and boost client retention. You will collaborate with the marketing, content, and sales teams to create compelling email content, optimize campaign performance, and implement automation strategies that align with business goals.

This is an ideal opportunity for a professional with 3-5 years of experience who thrives in a fast-paced environment and wants to contribute to business growth. This role is remote and based in the Philippines through an Employer of Record.

Key Responsibilities
  • Develop and execute high-impact email marketing campaigns aligned with business objectives.
  • Conduct market research to understand consumer behavior and optimize messaging.
  • Design and implement automated email workflows to nurture leads and improve retention.
  • Leverage A/B testing to optimize subject lines, content, and calls-to-action (CTAs).
  • Ensure adherence to best practices in design, deliverability, and compliance.
  • Create compelling, error-free email copy that resonates with target audiences.
  • Work with designers to enhance email layouts and visual appeal.
  • Align email marketing with broader marketing initiatives.
  • Maintain consistent brand messaging across all email communications.
  • Maintain customer email lists, ensuring data integrity and compliance with regulations.
  • Segment audiences to deliver personalized and relevant email content.
  • Continuously refine segmentation strategies based on engagement and behavioral data.
Performance Monitoring & Optimization
  • Track and analyze email campaign performance using key metrics like open rates, click-through rates, and conversions.
  • Generate reports and insights to drive continuous improvements.
  • Optimize deliverability and inbox placement with best practices in list hygiene and engagement.
Required Qualifications
  • Bachelor’s degree in Marketing, Communications, Advertising, or related field.
  • 3-5 years of experience in email marketing, campaign execution, and automation.
  • Proficiency in Salesforce Marketing Cloud, Account Engagement, Pardot, or similar platforms.
  • Experience in database management and audience segmentation.
  • Strong expertise in copywriting, messaging, and email automation workflows.
  • Hands-on experience with A/B testing, analytics, and deliverability optimization.
  • Excellent project management skills and ability to meet deadlines.
  • Experience working remotely and communicating in a video-based environment.
  • A computer with 16 GB of DDR5 RAM (preferred) or DDR4 RAM (acceptable).
  • A noise-canceling headset of good quality.
  • Stable internet connection with at least 50 Mbps upload/download speed.
Benefits
  • PH Government Benefits & HMO from Day 1
  • 5 Days of Service Incentive Leave per year
  • 100% Work from Home flexibility
  • Opportunity to work with a trusted US-based company with a 20-year track record in helping investors, entrepreneurs, and business owners protect their assets and build generational wealth

Ready to Apply? Submit your application here:

Referral note: Referrals may increase your chances of interviewing.

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