
Manager - Applied AI/ML for Hyper-Personalization
3 weeks ago
Overview
Manager - Applied AI/ML for Hyper-Personalization
The manager for Applied AI and Machine Learning for Hyper-Personalization champions the use of AI, data science, machine learning, and advanced analytics in enabling hyper-personalization for campaign management, and drives the day-to-day execution of the data science team, leading the team to develop and implement AI and machine learning models from development to operationalization in the delivery of hyper-personalized campaigns.
Responsibilities- Champion data science, AI, and machine learning to identify opportunities and partner with stakeholders for applying AI, machine learning and advanced analytics techniques to enable hyper-personalization for customer engagement campaigns, and unlock new AI use cases to drive better take-up or incremental revenues in campaigns.
- Conceptualize, design, develop and implement machine learning and AI models related to campaign targeting and offers, such as propensity models for predicting different customer states to uncover upsell and churn-save opportunities, as well as recommender systems to improve offer arbitration for customers. Create models based on the needs and requirements of the campaign squads, and deliver the models end-to-end from exploratory data analysis, to ideation and selection of models, to eventual operationalization and monitoring of model performance.
- Lead the data science team in the day-to-day execution of the team’s backlog, provide guidance on backlog prioritization, and manage team workload to balance delivery; manage impediments and dependencies raised. Ensure that AI scores and models are running and generated to support regular campaign runs and delivery of hyper-personalized offers.
- Drive cross-functional collaboration for specific campaigns/programs where AI techniques or approaches are involved, providing recommendations on effective and efficient ways to integrate AI and analytics into the work process or platforms involved.
Globe’s hiring process promotes equal opportunity to applicants; any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here.
Make Your Passion Part of Your Profession. Attracting the best and brightest talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
LocationMakati, National Capital Region, Philippines; Pasig, National Capital Region, Philippines; Manila/Mandatory locations and nearby areas may be listed in postings.
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