Customer Growth Manager

2 weeks ago

Pateros, Philippines Globe Telecom Full time

Job Overview At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. The Customer Monetization Manager is responsible for developing and executing programs that drive incremental revenue from the existing customer base through upsell, cross‑sell, usage stimulation, and other monetization levers. This role uses behavioral and value segmentation to craft offers and campaigns that increase ARPU, while ensuring alignment with overall lifecycle and commercial goals. Areas of Focus Monetization of the base through upsell, cross‑sell, and bundling strategies Drive product penetration and usage of value‑added services Segment customers by value, behavior, or product usage to tailor monetization efforts Work closely with pricing, product, and channel teams to bring offers to life Monitor program performance and recommend data‑driven adjustments Key Responsibilities Strategy Development Co‑develops monetization strategy with Product, Pricing, and Analytics. Aligns offers with business revenue goals and CLM priorities. Program Design & Ownership Designs revenue‑generating offers in consultation with Product, Pricing, Analytics, and Digital Growth teams. Ensures offer feasibility and integration across digital and retail. Campaign Execution & Integration Works with Digital and Channel teams to deploy monetization campaigns. Collaborates with Analytics to track performance and recommend real‑time optimizations. Lifecycle Calendar Governance Aligns monetization offer rollouts with lifecycle events and other campaigns through joint planning with CBM and Digital Growth teams. Insight & Data Utilization Works with Analytics to identify revenue pockets using segmentation, usage patterns, and uptake rates. Co‑develops dashboards to monitor performance. Test & Learn Ownership Designs offer and pricing tests in partnership with Pricing, Product, and Digital. Iterates based on insight reviews with CLM and Analytics. Performance Tracking & Optimization Tracks incremental revenue impact and campaign ROI. Works with Analytics and Digital to fine‑tune campaigns in real time. Customer Lifetime Value (CLV) Focus Focuses on growing ARPU and maximizing revenue yield per user in coordination with CLM and Financial Planning teams. Team Leadership Individual contributor; collaborates actively across Product, Analytics, Digital, and CLM. Equal Opportunity Employer Equal Opportunity Employer. Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. #J-18808-Ljbffr

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