Performance Marketing Lead
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Job Description:
Shift would follow Australia time zone. 100% remote.
We are looking for a results-driven Performance Marketing Lead to lead and execute performance marketing campaigns across Google Ads, Facebook/Meta Ads, and LinkedIn Paid Media. You'll be responsible for strategy, setup, optimization, reporting, and ensuring our media investments deliver measurable ROI.
This is an individual contributor role — you won't have direct reports, but you will own performance marketing as a discipline at LOKAL. The standard, the playbooks, and the final call on whether a campaign is good enough to ship.
Key Responsibilities
Google Ads Management
- Plan, launch, and optimize Social, Display, and Search ads (Meta ads experience required)
- Conduct keyword research, A/B testing, and bidding strategy adjustments
- Track conversion goals and continuously improve performance metrics (CPC, CPA, ROAS)
Facebook/Meta Ads Management
- Develop and execute full-funnel ad strategies for Facebook, Instagram, and Audience Network
- Design, test, and iterate on audience targeting, creative formats, and placements
- Collaborate with creatives and brand teams to ensure ad assets align with campaign goals
Analytics & Reporting
- Monitor daily campaign performance and provide weekly/monthly reports with actionable insights
- Use tools like Google Analytics, Meta Business Suite, and ad dashboards to track and attribute conversions
- Own measurement integrity — GA4 and GTM setup, conversion definitions, attribution windows
Technical Strategy
- Assess client marketing stacks and recommend what to fix, replace, or integrate — CRM, email automation, tracking
- Scope and defend those recommendations to senior client stakeholders
Practice Leadership
- Write and maintain the playbooks for how LOKAL runs paid media — account structure, forecasting, testing standards, QA before launch
- Review campaigns built by others across the company before they go live
- Build agent-driven systems that automate the repetitive parts of campaign management
Collaboration
- Work cross-functionally with content, design, and strategy teams to ensure message consistency
- Stay ahead of digital ad trends and platform updates to apply best practices
Qualifications
- 5+ years of experience managing paid media campaigns, with proven success in Google and Meta platforms
- Strong understanding of media buying strategies, A/B testing, audience segmentation, and retargeting
- Analytical mindset with hands-on experience in data-driven decision-making
- Experience with reporting tools like Looker Studio, Google Analytics, or similar
- Comfortable working Australian time zone hours
Preferred
- Experience with LinkedIn Ads
- Extensive experience with ads in Meta
- Experience working in agency or multi-brand environments
- Knowledge of creative specs and ad policy compliance across ad platforms
- Evidence you've raised the standard for people who didn't report to you — a playbook others adopted, a process that stuck
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