PH Advertising Specialist
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1. Manage and optimize advertising campaigns across Facebook (Meta), TikTok, Google, Twitter (X), and other digital platforms.
2. Continuously optimize campaign performance based on key conversion objectives, including Registration, KYC, and First-Time Deposit (FTD), while reducing customer acquisition costs.
3. Utilize Pixel, Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics 4 (GA4), and other tracking tools for performance monitoring and data analysis.
4. Manage advertising accounts, creative testing, and budget allocation to maximize overall ROI.
5. Prepare regular campaign performance reports and provide actionable optimization recommendations.
Qualifications:
1. Minimum 3 years of experience in digital advertising/media buying.
2. Proven experience in the regulated iGaming industry in the Philippines.
3. Strong hands-on experience with Meta Ads, TikTok Ads, Google Ads, and Twitter (X) Ads platforms.
4. Familiarity with Pixel, CAPI, GTM, GA4, and other tracking and attribution tools.
5. Strong analytical skills with the ability to independently optimize campaign performance and achieve business objectives.
6. Experience optimizing conversion funnels for Registration, KYC, First-Time Deposit (FTD), and other iGaming-related KPIs is highly preferred.
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