Senior Copywriter

Ask & Embla is seeking a Senior Copywriter to lead the strategy, creation, and optimization of high-quality, SEO-driven content across multiple digital platforms. Reporting directly to the Head of Marketing, this role calls for a strategic yet hands-on storyteller who can craft compelling narratives that inspire, engage, and convert. You will play a key role in shaping the brand’s voice and content roadmap, ensuring consistency and impact across product pages, campaigns, and editorial channels. This position is ideal for a creative thinker with strong marketing intuition, data-informed decision-making skills, and a passion for producing content that resonates deeply within the fashion and lifestyle space. What You’ll Do Lead the strategy, creation, and optimization of high-quality, SEO-driven content across multiple online platforms, including product pages, blog articles, email campaigns, and landing pages. Develop and execute a content roadmap that aligns with business goals and supports the broader marketing and brand strategy. Oversee content quality, ensuring consistency in brand voice, storytelling, and tone across all channels. Conduct advanced keyword research, competitor analysis, and content performance tracking to inform data-driven content decisions. Mentor and guide junior writers or freelancers, providing feedback and elevating the overall quality of output. Collaborate cross-functionally with Creative, Product, and Performance Marketing teams to deliver integrated campaigns that drive engagement, conversions, and brand awareness. Identify emerging trends, tools, and technologies in SEO, content, and digital marketing, proactively introducing improvements to enhance reach and visibility. Manage multiple priorities in a fast-paced environment, ensuring timely delivery of content projects with high standards of excellence. Who You Are A skilled content marketer or copywriter with 3+ years of experience in digital content creation, SEO strategy, and marketing communications — preferably within the eCommerce, fashion, or lifestyle industry . Must be a naturally creative thinker with a strong sense of storytelling, able to bring fresh, engaging, and brand-aligned ideas to life. Strategic yet hands-on — you understand how to craft content that not only resonates but also converts. Experienced in transforming data and insights into compelling narratives that attract and retain audiences. Collaborative and proactive, able to work seamlessly with cross-functional teams while taking full ownership of deliverables. Detail-oriented and adaptable, with excellent organizational skills and the ability to manage multiple priorities effectively. Passionate about innovation, continuous learning, and pushing creative boundaries through content. #J-18808-Ljbffr