Marketing Officer

2 weeks ago

Mandaluyong, Philippines Transpacific Distributors Inc. Full time

Overview The Marketing Officer is responsible for assisting in the development and execution of marketing strategies, campaigns, and initiatives to promote Company's products. This role will support the overall team with a focus on brand awareness, customer engagement, and lead generation. Responsibilities Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences Assist in the development and implementation of marketing strategies aligned with business objectives Monitor and analyze the effectiveness of marketing campaigns and make recommendations for improvements Develop and curate engaging content for marketing channels, including social media platforms such as Facebook, Instagram, and TikTok Assist in designing promotional materials, brochures, and advertisements Help with SEO efforts to improve website visibility and search rankings Track digital marketing performance and analytics to drive optimization Contribute to brand positioning and ensure consistency in messaging across all channels Assist in gathering customer feedback to refine marketing strategies and improve customer satisfaction Plan promotional campaigns or advertisements Collaborate with the team to align marketing efforts with company goals, including visual store displays Qualifications Bachelor's degree in Marketing, Business, or related field Proven experience in a marketing role of at least 2-3 years, with exposure to digital marketing and campaign management Strong written and verbal communication skills Knowledge of SEO, content marketing, social media platforms and digital advertising Proficiency in Microsoft Suite (Word, Excel, Powerpoint) and marketing tools #J-18808-Ljbffr

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