Senior Copywriter

Leo Burnett is part of Publicis Communications, a collective of the most passionate, purposeful, and progressive creative agencies in Singapore and Asia. At Leo Burnett Singapore, we believe that our Humankind philosophy allows our creativity to transform human behavior.

We believe in effecting positive change through creativity, always.

While we seek out the most brilliant minds to help us on our quest, we’re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.

We’re a community of experts that hail from every discipline.

We’re activists who embrace challenges with agility and dynamism.

We’re idealists who thrive on inspiration.

We’re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.

We’re all that, but we don’t stop at that.

Because we’re committed to becoming better versions of ourselves, every. single. day.

The senior copywriter is a copywriter who, after a few years’ experience, is beginning to hone their instincts for what works and what does not. They do not only recognize the importance of appraising and editing their own work, but have become skilled at it. Their best ideas are not just creatively fresh but strategically sound and on brand too. They are adept, or becoming adept, at speaking with clients and presenting copy and concepts to them. Their colleagues trust them to act as a representative of the team and the work.

A senior copywriter may be the only writer on a project, may be supervising a junior writer, or may be working side by side with other writers. In any case, they are expected to take responsibility for the quality of any copywriting deliverable, ensuring that it meets standards for creative excellence and client satisfaction.

Senior copywriters should possess the ability to work with clients in different industries and must be able to work comfortably with people from different creative disciplines and with different creative teams.

• Concept and collaborate with creative team, including other copywriters, interaction designers, art directors, and programmers.
• Write compelling and grammatically clean long-form website copy as well as effective headlines, taglines, and calls to action.
• Be comfortable writing in multiple styles and for multiple formats.
• Establish visual tone, character, and messages that will effectively communicate with the target audience and fulfill project objectives.
• Develop creative ideas that meet both our clients’ objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism.
• Present, share, and review creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team.
• Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors.
• Collaborate effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work.
• Lead brainstorming sessions.

• 5-8 years of work experience and a portfolio brimming with brave ideas.
• Strong grasp of TV, especially 15s, digital is a plus, as well as social media space and online media jargon and technology. Some AI/Chat GPT knowledge is also a plus.
• Strong FMCG background/experience, especially in SEA; healthcare knowledge is a plus.
• Ability to work under pressure and meet deadlines in a fast-paced creative environment.
• Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines.
• Ability to juggle multiple projects and tasks.
• Strong desire to do brand-building, product-selling, and award-winning work.
• Marketing sense and an interest in helping to develop campaign platforms that can work across channels.
• Naturally well organized and unfazed when working towards deadlines.

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.