Digital Media Specialist Wanted | SEO, Google Ads and Meta Ads
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Digital Media Specialist Wanted | SEO, Google Ads and Meta Ads
JM Lead Co is looking for a digital media specialist who can help Australian service businesses generate more qualified enquiries and booked appointments. You need to be confident across all three areas: SEO, Google Ads and Meta Ads. You will plan the strategy, carry out the work and explain what the results mean for each client.
Key responsibilities
Audit websites, research what Australian customers are searching for, improve service and location pages, manage local SEO and Google Business Profiles, and use Google Search Console to identify opportunities
Build and manage lead generation campaigns, research keywords, write ads, review search terms, manage budgets and improve landing pages
Plan and manage Facebook and Instagram campaigns, test audiences, offers, copy and creative, and improve the quality of enquiries
Set up and check conversion tracking for forms and calls
Report on useful outcomes, including qualified leads, booked appointments and cost per result, then recommend what to change next
About you
Hands on experience delivering results for Australian businesses
Strong knowledge of all three channels, with the ability to explain where you are strongest
Experience with Google Ads, Meta Ads Manager, GA4, Google Search Console and Google Tag Manager
A practical understanding of landing pages and what makes someone enquire
Clear communication, reliable follow through and honest reporting
Experience with trades, commercial services or other local service businesses would be especially useful
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