PRODUCT OFFICER

4 weeks ago

Mandaluyong, Philippines Unilab, Inc. Full time

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It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way that our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Role Overview: Develops Brand Plans
  • Extracts and analyzes data trends in the market, using market intelligence data to develop brand and division plans.
  • Formulates brand strategies, sets targets, and develops messaging, promotion plans, programs, and calendars.
  • Supports in crafting the Brand DNA or positioning by understanding target market needs, evaluating product benefits, and conducting competitive reviews.
  • Assists in new product development by coordinating with internal teams from sourcing to launch.
Executes and Monitors Brand Programs
  • Implements marketing programs by designing mechanics, setting targets, formulating contingency plans, aligning with stakeholders, tracking progress, and reporting outcomes.
  • Presents programs to Field Operations and enablers.
Manages Brand Sales and Budget
  • Maintains brand profitability and manages budgets to meet objectives.
  • Monitors sell-in and sell-out sales and market performance.
  • Analyzes forecasts for the brand's long-term growth.
Strengthens Customer Relationships
  • Engages with MDs for brand awareness and retention.
  • Gathers insights from Key Opinion Leaders (KOLs) on brand perception, customer needs, market trends, and future initiatives.
Required Qualifications:
  • Graduate of Business Administration, Marketing, Accounting, Finance, Economics, or related fields.
  • At least 1-2 years of relevant experience.
  • Familiar with business operations, marketing channels, and analytics.
  • Results-driven, customer-oriented, with excellent communication, interpersonal, project management, and analytical skills.

We are committed to providing our employees with the best experience. As a learning organization, we support your development and career growth. As designers and drivers of innovation, we offer opportunities to transform processes and foster business growth. As a nurturing family, we promote wellness and personal development. As believers in our purpose, we aim to provide meaningful tasks that keep you fulfilled both at work and beyond.

Visit us at: 66 United St., Mandaluyong City, Philippines 1500

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