
Graphic Artist
2 weeks ago
Storefront Visual Merchandising
- Design and update storefront banners, promotional graphics, and category visuals to align with current marketing campaigns.
- Ensure featured products, new arrivals, and bestsellers are highlighted effectively.
- Collaborate with the e-commerce team to design engaging homepage layouts and landing pages.
- Create high-quality product images, including lifestyle shots, infographics, and detailed visuals.
- Edit and retouch images for clarity, consistency, and enhanced visual appeal.
- Design product labels, badges (e.g., "New," "Best Seller," "Limited Offer"), and special highlights.
- Lead visual design efforts for seasonal campaigns, flash sales, and live sales events.
- Ensure the online store is fully "dressed up" for major events with thematic visuals and promotional layouts.
- Design countdown banners, exclusive event graphics, and interactive visuals to boost engagement.
- Maintain brand consistency across all visual elements of the e-commerce platform.
- Follow brand guidelines while experimenting with new design concepts for engagement.
- Collaborate with the marketing team to align visuals with messaging and campaigns.
- Bachelor’s degree in Fine Arts, Multimedia Arts, Graphic Design, Marketing, or a related field (or equivalent practical experience).
- Experience in designing promotional materials, product images, and online campaigns.
- Familiarity with marketplace platforms (Shopee, Lazada, TikTok Shop, Shopify, etc.) is an advantage.
- Strong creative and artistic skills with an eye for detail, composition, and aesthetics.
- Proficiency in design software (Adobe Photoshop, Illustrator, Canva, Figma, or equivalent).
- Knowledge of photo editing, product photography, and visual storytelling.
- Understanding of e-commerce trends, digital marketing, and shopper psychology is a plus.
- Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Strong communication and collaboration skills
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