Senior Account Director

Overview

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We\'re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Our Senior Account Director are knowledgeable and trusted Client leads. Accountable for end-to-end project delivery, management of client and agency relationships, they lead a diverse and dynamic team to deliver. Responsible for operational discipline, delivery, resource optimization and profitability management across Clients and projects. You are the key point person for the projects you are leading and are responsible for delivering on time, on specification and on budget.

You possess problem-solving skills, have a passion for production, marketing and advertising and a desire to learn. Highly organized and accountable, you build trusting Client and team relationships, collaborate across multi-disciplined teams and draw on the expertise of Hogarth’s resources and capabilities. You are to ensure we execute flawlessly.

• Communication
  • Responsible for managing the day to day client relationship with a focus on Client delivery
  • Oversee the on-time delivery of projects and ensure the smooth delivery and swift resolution of issues to maintain client confidence in Hogarth’s capabilities to deliver
  • The key day-to-day Client Delivery contact with clients, agencies and all associated Hogarth teams
  • Understanding of client’s needs to deliver high satisfaction levels and share feedback with wider team and escalate any delivery concerns to Senior Account Director / Client Director
  • Act as the primary client contact for project delivery, structuring regular status and communications with clients, defining scope and approach, setting and managing expectations and deliverables and troubleshooting issues as they arise
  • Work with client brands and agencies to ensure a clear understanding of the production brief, deliverables and timeline for each project and relay those details to other members of the team as necessary
  • Accountable for ensuring all team members are aware of timelines and deliverables
• Collaboration
  • Partner with Client Services, Production and Finance to ensure a smooth process, proper resource allocation and a superior result
  • Develop and maintain high levels of team effectiveness, trust, communication, collaboration, productivity, diversity, engagement and ensure the team feel personal accountability for deliverables and projects
  • Demonstrate strong collaboration skills with internal agency teams and key external partners to ensure quality and adherence to production guidelines for key deliverables
• Process
  • Manage medium to complex projects independently and with a team, from initiation through to completion
  • Work collaboratively with all internal team members to facilitate the process of developing effective strategies and briefs that lead to great work
  • Understand and anticipate client needs, taking them into account when framing and making delivery decisions
  • Possess an understanding of project and client management techniques and bring process innovation to how we manage our engagements
  • Manage client objectives, budget, expectations, deliverables and timelines and communicate changes/direction to team members
  • Keep projects on track through clear team status, task lists, timing schedules, risk register, trackers, status and contact reports
  • Participate actively and knowledgably articulate status internally and during client interactions
  • Leverage our on-site, onshore, offshore network to deliver great work in the most efficient and effective way
  • Identify improvements to existing workflow and processes
  • Identify potential project risks and develop contingency plans and if needed, escalate to Senior Account Director / Client Director
  • Review team structure and resources on an ongoing basis to ensure client is serviced appropriately
  • Ensure the highest quality is always delivered to clients
• Leadership
  • Create a culture of fresh-thinking, collaboration, respect, equality, diversity and inclusion, with a focus on learning, development and growth
  • Contribute to Hogarth’s culture by exhibiting ownership, professionalism, passion and leading by example
  • Take ownership and find solutions, whilst supporting the wider team by removing any barriers to success
  • Retain the best talent
  • Demonstrate strong commercial abilities and business and financial acumen
  • Own project budgets and tracking of all ongoing costs throughout project lifecycle, reconcile estimates to actuals on all projects, and resolution of budget discrepancies between disciplines, vendors and clients
  • Manage POs, financial reporting, tracking, billing against all project budgets
  • Manage financial aspects of assigned accounts including development of SOW and change orders, estimates, profitability analysis, and utilization, working with Finance where appropriate
  • Responsible for monthly billing and tracking of all production budgets
  • Ensure a thorough understanding of commercial arrangements, and SLA’s across assigned accounts and ensure specific details are understood by the broader team
  • Protect margins
  • Proactively seek and identify new revenue opportunities across your clients
• Requirements
  • Project / Client management related experience within an interactive or integrated agency, with a good understanding of marketing and production implementation processes across all key channels, including digital, video, content, social etc
  • Good understanding of production and the creative development process, content production, technology, quality assurance testing and marketing methodologies
  • Ability to manage complex projects with varying components, demonstrating ability to deliver on time and on budget
  • Experience of building solid client relationships
  • A professional, calm, approachable demeanor, and the ability to thrive in a dynamic highly matrixed agency environment
  • Ability to effectively manage multiple projects and relationships cross functionally
  • An appreciation for how great work gets done and a commitment to ensuring flawless execution and delivery
  • Proven ability to collaborate with dynamic cross-functional teams to deliver on projects
  • Demonstrates an ability to solve problems with the solution that works for all stakeholders without compromising the quality of the deliverables or the project
  • Must be commercially astute able to build scopes, create budgets and track profitability
  • Strong client relationship skills including presenting to clients and the ability to think on your feet
  • Experience of working with offshore teams a plus
  • Proficiency with Microsoft Word, Excel, PowerPoint, Visio, wireframing/workflow tools, online project management/collaboration/ticketing tools e.g. JIRA, Smartsheet, Trello, Miro etc.

#LI-ZL1 #LI-Hybrid

Our Hogarth Values:

Hands on No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It\'s how we deliver real results without cutting corners.

Honesty We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” –because we care deeply about our craft, and we\'re always chasing better. We love what we do, and it shows.

Happy Family Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what\'s next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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