Web Marketing
1 day ago
About the Role We’re looking for a Web Marketing & Support Specialist who can blend creative digital marketing with hands‑on technical support to ensure our online presence runs seamlessly and performs at its best. This role requires someone who’s both strategic and analytical — yet comfortable with the nuts and bolts of web management. You’ll play a key role in driving traffic, optimizing conversions, supporting customers, and maintaining an exceptional online experience across all our digital platforms. What You’ll Do Website Management & Optimization Manage, update, and maintain website content, product listings, banners, and landing pages. Collaborate with design and development teams to enhance UX, site speed, SEO, and conversions. Monitor site performance and troubleshoot technical issues (broken links, form errors, etc.). Ensure content aligns with brand voice, seasonal campaigns, and marketing calendars. Manage integrations with third‑party tools (CRM, analytics, chat, and email platforms). Digital Marketing & Campaign Execution Support and execute email marketing, paid ads, SEO, and social media campaigns. Track and analyze campaign performance to improve ROI, engagement, and retention. Implement A/B tests on landing pages and digital assets for continuous optimization. Coordinate product launches, promotions, and seasonal campaigns across digital touchpoints. Customer & Technical Support Provide frontline website and e‑commerce support, assisting customers with orders and troubleshooting issues. Collaborate with internal teams to resolve customer‑reported bugs or checkout problems. Ensure smooth site functionality, accurate product data, and timely updates. Identify and elevate recurring technical issues or process improvements. Reporting & Continuous Improvement Monitor and analyze KPIs for website traffic, conversions, and customer experience. Recommend and implement optimizations based on analytics and user feedback. Stay updated with best practices in web performance, SEO, and digital marketing trends. Requirements What You’ll Bring 2–5 years of experience in web management, digital marketing, or e‑commerce support. Proficiency with CMS platforms (Shopify, WordPress, or similar). Hands‑on experience with Google Analytics, Google Ads, Meta Ads, and email marketing tools. Basic knowledge of HTML/CSS and the ability to troubleshoot web issues. Strong communication, organization, and multitasking skills. Detail‑oriented with a proactive, problem‑solving mindset. Why You’ll Love Working With Us Collaborative and creative remote work environment. Opportunities to make an impact across multiple digital channels. Continuous learning and growth in both marketing and technical skillsets. #J-18808-Ljbffr
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