Growth Marketing Manager

2 weeks ago

Baguio, Philippines Reef Full time
Growth Marketing Manager - Residential Leasing (Wellington, NZ focus)

1 day ago Be among the first 25 applicants

This range is provided by Reef. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$18,000.00/yr - A$30,000.00/yr

Job Title:

Growth Marketing Manager - Residential Leasing (Wellington, NZ focus)

Location:

Remote

Role Type:

Full-Time (8 hours/day Monday-Friday, NZST/NZDT)

Salary Range:

A$1750 - $2,500

About Reef

At Reef, we help top talent find remote roles with established companies across Western markets. We focus on long-term growth and value your skills.

About The Role

We are hiring a Growth Marketing Manager to increase tenant demand and reduce vacancy across a premium residential portfolio in Wellington. You will design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples. Success means more qualified viewings, more applications, and faster lets at an acceptable cost per result. This is a remote role aligned to NZST/NZDT hours.

Key Responsibilities
  • Build a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok
  • Define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration
Requirements
  • At least three years in growth or performance marketing for B2C, with proven results in ANZ markets
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued
  • Excellent English communication skills for briefs, reporting, and stakeholder updates
  • Reliable internet, suitable hardware, quiet environment, and quality microphone/headset
Tools and Systems
  • Meta Ads, Instagram, Google Ads, TikTok Ads
  • GA4 and Looker Studio
  • Landing page builders such as Webflow or Unbounce
  • Experience with viewing and booking platforms (e.g., Renti) is a plus
Success Metrics (KPIs)
  • Cost per qualified viewing and application within targets
  • Monthly increase in bookings and applications
  • Improved conversion rates and reduced vacancy days
  • Weekly reports and actionable test plans
Benefits
  • Competitive salary
  • Direct contract with a growing business
  • Growth potential as the company scales
Additional Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Other
  • Industry: IT Services and IT Consulting
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