Brand & Strategy Specialist

4 weeks ago

Manila, Philippines Shopee Full time
Overview

Shopee Manila, National Capital Region, Philippines. Join to apply for the Brand & Strategy Specialist role at Shopee.

Responsibilities
  • Develop and manage integrated brand campaigns across media (e.g. TV, Online), ensuring strategic alignment with brand positioning and business goals.
  • Collaborate with internal teams and external partners to ensure on-time, high-quality delivery of campaign assets and requirements.
  • Oversee celebrity and KOL partnerships, including contracting, scheduling, and performance tracking.
  • Track campaign performance data and competitor activity for insights to improve future executions.
  • End-to-end fulfilment of legal, procurement, and finance requirements for campaign activities including compliance with ASC and DTI regulations.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum 3 years of experience in offline marketing or media, with hands-on campaign execution and ASC.
  • Strong project management and coordination skills; able to manage multiple timelines, stakeholders, and workstreams effectively.
  • Strategic and analytical mindset, with the ability to translate data into actionable insights.
  • Excellent communication skills—both written and verbal—with confidence in presenting reports and recommendations.
  • Collaborative, proactive, and adaptable team player who thrives in fast-paced environments.
  • Prior experience with creative agencies or in-house creative teams is an advantage.
  • Familiarity with celebrity or KOL marketing is a plus.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function
  • Business Development and Marketing
Industries
  • Internet Marketplace Platforms and Technology, Information and Internet
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