Digital Marketing Manager

2 weeks ago

Cavite City, Philippines HR TechX Corp. Full time

Overview Digital Marketing Manager (Beauty & Cosmetics) – HR TechX Corp. 3 days ago Be among the first 25 applicants Responsibilities Develop, execute, and optimize digital marketing strategies to increase brand visibility, engagement, and sales. Work collaboratively with content creators, designers, and SEO specialists to create a unified cross-channel approach. Optimize website content, structure, and keywords for SEO and conversion rate, while also implementing cart abandonment campaigns. Develop and implement a content strategy, including blog posts, videos, articles, and infographics, aligned with brand messaging. Create a cohesive social media strategy, design campaigns for product launches, and track influencer collaborations. Develop and launch segmented email campaigns for promotions, announcements, and newsletters, optimizing for open and click-through rates. Manage and optimize paid advertising (search, display, and social media) on platforms like Google, Meta, and TikTok. Track and analyze campaign performance using Google Analytics and other platforms, reporting key metrics to the team. Conduct A/B testing on website elements and email campaigns to boost conversion rates (CRO) and analyze user behavior through heatmaps. Oversee the digital marketing budget and ensure effective resource allocation and adherence to budget limits. Qualifications & Skills Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Minimum of 5 years of proven experience in digital marketing, including SEO, content marketing, social media, and email marketing. Proficient in using digital marketing platforms and tools such as Google Analytics, TikTok Ads, Meta Ads, Google Ads, and LinkedIn Ads. Strong analytical skills with the ability to interpret metrics and data for decision-making. Knowledge of data privacy laws and familiarity with e-commerce platforms and CRO techniques. Seniorities & Employment Seniority level: Not Applicable Employment type: Full-time Job Function & Industry Job function: Marketing and Sales Industries: Technology, Information and Internet #J-18808-Ljbffr

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