Copywriter

2 weeks ago


Zamboanga City, Philippines Reliasourcing Full time

The Copywriter is responsible for creating engaging, clear, and brand-aligned written content for various digital platforms to support marketing campaigns, promotions, and player engagement strategies. This role plays a key part in crafting compelling copy that resonates with gamers and drives conversions across web, social, and ingame channels. Duties and Responsibilities : Write clear, creative, and engaging copy for websites, social media, email campaigns, gamepromotions, push notifications, and other marketing materials. Collaborate with designers, content strategists, and marketing teams to develop campaignconcepts and messaging that align with brand tone and voice. Ensure consistency in messaging across all channels and formats. Research gaming trends, player preferences, and competitor content to tailor messages effectively. Edit and proofread content to ensure accuracy, grammar, and alignment with project goals. Support scriptwriting for video content, voiceovers, or livestreams when needed. Contribute to brainstorming sessions for campaign ideas, taglines, and event themes. Work on tight deadlines while managing multiple projects simultaneously. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Education and/or Experience: Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field preferred. At least 1 year of relevant experience in copywriting, preferably in the BPO, gaming, tech, or digitalmarketing industry. Language Skills: Strong portfolio demonstrating a range of writing styles and formats. Excellent written English skills with a strong command of grammar, tone, and storytelling. Reasoning Ability: Ability to adapt writing style to different audiences (casual gamers, VIPs, internal stakeholders, etc.). Familiarity with SEO, digital marketing, and social media best practices. Creative, detail-oriented, and highly collaborative. Understanding of gaming culture, player motivations, and online communities is a strong advantage. Understanding of gaming culture, player motivations, and online communities is a strong advantage. Computer Skills: To perform the job successfully, an individual should have a basic knowledge on: Proficient in Microsoft Word and Google Docs for writing and editing Familiar with Grammarly and Hemingway Editor for grammar and readability checks Basic knowledge of Content Management Systems (CMS) like WordPress Experience using Google Workspace (Docs, Sheets, Slides) for collaboration Comfortable with Slack, Microsoft Teams, or Notion for team communication Able to use Trello, Asana, or similar tools for project tracking Understanding of social media platforms. Basic SEO knowledge using tools like Yoast SEO or Surfer SEO Experience writing for email campaigns using Mailchimp or HubSpot Familiar with Canva or Figma for copy-design collaboration #J-18808-Ljbffr


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