Social Media Analyst
2 months ago
We are looking for a Social Media Analyst to monitor our social media initiatives and implement successful marketing practices.
For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. If you’re a tech-savvy professional with interest in the latest trends in digital technologies, that strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.
Responsibilities
• Formulate platform operations and content strategies: Combined with business development strategies and product features, lead the operations of domestic and foreign social media platforms and formulate specific content plans;
• Content creativity and publishing: Be familiar with the content flow mechanism and content gameplay of domestic and foreign platforms such as official accounts, video accounts, ins, and facebook, and create and publish high-quality content, including industry reports, graphic materials, videos, and creative poster copywriting , event copywriting, social creative content, etc.
• Content effect evaluation: track and analyze content effects, have data analysis thinking, and adjust operation strategies in a timely manner;
• Project management and teamwork: Responsible for the implementation and execution of marketing projects, and collaborate with other teams to jointly achieve brand promotion goals;__
Requirements
• Bachelor degree or above, preferably in media/advertising/journalism/psychology/Chinese and other related majors;
• Excellent written expression skills in English. English can be used as a working language as a bonus
• Familiar with overseas social media, especially e-cigarette media, with at least 2 years of experience in social media operations
• Have experience in operating e-cigarette accounts, and have certain skills in editing and layout, graphic production, video editing and other related skills
• Familiar with the gameplay mechanisms of various social platforms, and be able to independently analyze data and adjust operational strategies
• Familiar with brand management, marketing planning, public relations and other related knowledge
• Have teamwork spirit and be able to communicate effectively with other departments
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