Digital Campaign Specialist

FILINVEST COMPANY: FILINVEST LAND, INC. Job Summary: A data and digital campaign analyst monitors online marketing trends, analyzes statistics, and tracks campaign performance. He/She gathers data, consolidates and interprets campaign results, creates data visualizations, and presents insights and attributions in a way that assists colleagues, businesses, and organizations make better decisions. Duties and Responsibility: Data Analyst Use automated tools to extract data from primary and secondary sourcesDevelop and maintain databases, and data systems reorganizing data in an easily comprehensible formatPerform analysis to assess the quality and meaning of dataUtilize statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and predictionAnalyze local, national, and global trends that impact both the organization and the industryPrepare reports for the management stating trends, patterns, and predictions using relevant data.Work with programmers, engineers, and management heads to identify process improvement opportunities, propose system modifications, and devise data governance strategies.Conduct final analysis reports for the strategic marketing team, sales department and territory marketing to understand the data-analysis steps, enabling them to make important decisions based on various facts and trends.Design, develop and manage ongoing and adhoc digital/social/brand KPI reports and dashboards for presentation and analysisPerform monthly data validation across all data sources and implement custom event tracking tags via Google Tag ManagerWork with 3rd party solution providers to implement new tools, updates and/or fixes and provide ongoing technical support/training as neededDesign and implement the process, people and technology infrastructure needed to enable up-to-the-minute digital IT data services that support the growth strategy of the company Campaign Analyst Conduct research on consumer and market trends, target demographics, and competing brands.Design and implement market and consumer surveys.Gather, analyze, and interpret marketing data.Analyze complex sets of digital/social/brand dataMonitor and manage customer bases and identify new ones.Forecast future market, consumer, and sales trends.Improve communication tools for customers, understand competitors, and work with suppliers.Monitor the efficacy of marketing trends through analytical tools and software.Support marketing campaign improvements through the creation of segmented and modelled data and support of campaign teams in selection creationSupport marketing campaign improvements through the delivery of campaign evaluation and campaign reporting Key Responsibilities: Prepare and consolidate daily, weekly, and monthly reports.Support digital initiatives and campaign-related BAU activities.Serve as the data custodian for FLIs digital series.Monitor performance metrics, analytics, and digital trends.Compile, organize, and maintain accurate datasets for various teams.Coordinate regularly with the Sales, Marketing, and Recruitment teams. Tools & Systems: Excel (required)Power BI (advantage)Python (advantage) Work Setup: May require weekend work for major events.Primarily office-based. Reporting: Daily trend reportsWeekly and monthly reports as needed Qualifications: At least 2 years of relevant experience.Proficient in Excel; knowledge of Power BI and Python is an advantage.Background in real estate, digital marketing, social media marketing, or e-commerce is a plus.High level of integrity.Strong analytical skills and attention to detail.Effective teamwork and coordination skills.Bachelor's degree in IT, Computer Science, Mathematics, Marketing and Business