Paid Marketing Campaign

1 month ago


Quezon City, Philippines HEQS Group Full time

• Manage ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting settings• Design and implement top-notch digital marketing strategies that maximize performance. • Creation of the marketing activity plan in line with consumer, product, distribution and Group brand objectives and business targets • Delivering a range of digital and offline advertising and marketing activities, including email, SMS, event, social media and content marketing • Fluency is required in utilizing data and analytics to track campaign performance, optimize campaign performance and conversion in real time, and report on key performance indicators ensuring targets are achieved. • Development and execution of paid media strategies and tactics for websites to drive traffic, engagement, acquisition, and top-line sales. • Manage the execution and assist with the monitoring and measurement of marketing campaigns. • Ensure marketing campaigns are cost effective and adhere to the relevant budget set • Strong understanding of branding ensures that the organization's brand and identity is adhered to in campaigns and in all communication channels. • Conduct market research to stay updated on industry trends and competitor best practices, and manage monthly KPI reporting for paid media aligned with marketing plans



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