Multimedia Artist

Job Mission / Purpose

The Multimedia Artist (specializing in Graphic & Video) is responsible for conceptualizing and producing visually compelling, brand-aligned static and motion content across digital, social, e-commerce, retail, and in-store channels for five international FMCG brands. This role merges strong graphic design and video editing skills with the ability to develop print-ready merchandising materials, display visuals for events and activations, and eye-catching packaging designs. The ideal candidate has advanced creative sensibilities, attention to detail, and adaptability across diverse brand guidelines and formats. Knowledge or experience with Augmented Reality (AR) tools is considered a strong advantage and supports innovation in emerging creative executions.
Key Responsibilities
Graphic Design & Digital Content
Develop static graphics, key visuals, social media creatives, product banners, and e-commerce visuals per brand.
Ensure consistent application of visual identity across various digital platforms and regional markets.
Adapt layouts for multiple formats and placements (e.g., TikTok, Shopee, Lazada, Meta, YouTube).
Video Editing & Motion Graphics
Produce branded video content, campaign storytelling, and product highlight videos across digital and social platforms.
Edit raw footage, apply music, subtitles, transitions, and integrate motion graphics for engaging output.
Repurpose videos for platform-specific versions (e.g., Reels, TikTok, YouTube Shorts).
Creative Animation & Interactivity
Create animated elements such as kinetic typography, animated product explainers, campaign teasers, and motion overlays.
Apply basic to intermediate animation principles to elevate content engagement and storytelling quality.

Merchandising Materials & In-Store Visuals
Design eye-catching point-of-sale materials (e.g., wobblers, shelf talkers, posters, standees, danglers).
Develop print-ready merchandising assets tailored for modern trade, general trade, and retail outlets.
Ensure accuracy of dimensions, bleed, resolution, and file format across all POSM outputs.

Event & Retail Display Materials
Conceptualize and design visual assets for product launches, trade events, booths, and retail activations.
Create high-impact banners, backdrops, tent cards, table toppers, and other event display materials.

Packaging & Label Design
Develop and adapt packaging layouts for new product launches, limited editions, and variant extensions.
Ensure designs meet brand, regulatory, and production specifications (e.g., barcode, nutrition facts, FDA compliance).
Prepare dielines, mockups, and print-ready files in collaboration with the packaging or regulatory teams.
Augmented Reality Integration (Nice to Have)
Support or collaborate in developing AR-enhanced content such as filters, virtual packaging, or interactive product features.
Use or assist with tools like Spark AR, Lens Studio, or WebAR for experimental brand content.

Cross-Team Coordination
Collaborate closely with the marketing, brand, trade, and e-commerce teams to align on briefs, goals, and campaign timelines.
Participate in creative brainstorms, status check-ins, and brand alignment meetings.

Asset Management & Output Quality
Organize and maintain layered design files, video versions, print assets, and master templates using clear naming conventions.
Ensure final exports are delivered on time, in the correct format, and meet platform or print production specs.

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