Employer Branding Specialist
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Responsibilities:
- Create compelling content for job postings, recruitment campaigns, social media, landing pages, and employer branding.
- Adapt messaging and content for platforms such as LinkedIn, Facebook, Instagram, X, Threads, and Reddit.
- Support recruitment marketing and employer branding campaigns, content calendars, and social media initiatives.
- Collaborate with recruiters and creative teams to ensure consistent and engaging campaign messaging.
- Create and edit basic graphics and videos using Canva, CapCut, or similar tools.
- Optimize content based on platform requirements, audience behavior, and campaign performance.
- Monitor social media, employer branding, competitor, and healthcare recruitment trends.
- Recommend creative strategies to improve engagement, campaign performance, and employer brand visibility.
Qualifications:
- 2–4 years of experience in copywriting, content creation, marketing, or a related field.
- Experience in recruitment marketing or employer branding is preferred.
- Excellent English writing skills with the ability to adapt tone and messaging to different audiences.
- Strong knowledge of major social media platforms and experience supporting organic and paid campaigns.
- Basic skills in Canva, CapCut, graphic design, or video editing.
- Familiarity with analytics, campaign metrics, and content optimization.
- Ability to work in a fast-paced, deadline-driven environment with strong ownership and attention to detail.
- Excellent collaboration skills and openness to feedback.
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