Marketing Specialist

2 days ago

Taguig, Philippines Funtomato Consultancy Full time

Key AccountabilitiesMarketing Specialists will be an integral part of the development, execution and monitoring of marketing plans across a variety of channels to reach targets from brand awareness to achieving conversions. The goal is to deliver effective marketing programs that will help our reputation and growth. This may include a multi-platform marketing campaign, advertising, promotions, and sales.Job DescriptionMarketing • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch • Working cross-departmentally to align campaign strategies and goals across the organization • Propose the most appropriate events and messages in line with corporate strategies • Launch Paid Digital Ad Campaigns on paid ads platformsPaid Advertising Management• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns • Provide a keen understanding of revenue tracking and paid advertising• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right timeOther DutiesTo respond to changes in the marketing function as dictated by the CompanyDeveloping creative strategies with the sales team to attract potential and new playersTo carry out any other reasonable duties and responsibilities as assignedKey AccountabilitiesMarketing Specialists will be an integral part of the development, execution and monitoring of marketing plans across a variety of channels to reach targets from brand awareness to achieving conversions. The goal is to deliver effective marketing programs that will help our reputation and growth. This may include a multi-platform marketing campaign, advertising, promotions, and sales.Job DescriptionMarketing • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch • Working cross-departmentally to align campaign strategies and goals across the organization • Propose the most appropriate events and messages in line with corporate strategies • Launch Paid Digital Ad Campaigns on paid ads platformsPaid Advertising Management• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns • Provide a keen understanding of revenue tracking and paid advertising• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right timeEducation and Experience-Bachelor's degree in business administration, marketing, communications, or related field3 or more years of marketing experience (digital) in a corporate, or agency environment.Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM, CPA, CPR, CPI) and applications (Web analytics, Google Adwords etc.)Required SkillsThe ability to produce high quality work in a consistent and reliable mannerExcellent analytical skills and a knack for data analysisStrong written and verbal communication skillsStrong prioritization, organization, and project management skillsAbility to travel as necessary.

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