Microsoft Bing/Google Adwords Campaign Manager

2 weeks ago


Quezon City, National Capital Region, Philippines ShipNow Information Technology Full time

o In charge of development, implementation, and optimization of existing and new Google Ads campaigns (search, display, shopping, etc.) to improve performance, CTR, and conversions while managing Google, Microsoft/Bing ad spending with clear KPIs, handling bids, budgets, audiences, and targeting settingso Analyze site and campaign performance data to create reports, identify trends, and make data-backed recommendations for improvement.o Ensure marketing campaigns are cost-effective and adhere to the relevant budget set and ensure Return on Ad Spend (ROAS) for Google Adso Create the marketing activity plan in line with consumer, product, distribution, and Group brand objectives and business targetso A strong understanding of branding ensures that the organization's brand and identity are adhered to in campaigns and all communication channelso In charge of market research to stay updated on industry trends and competitor best practices, and manage monthly KPI reporting for paid media aligned with marketing planso Perform advanced keyword research, optimize website content, and oversee link-building strategies to enhance organic search rankings in on-page, off-page, and technical SEO.o Regularly assess competitors' digital strategies and adjust to stay competitive in search engine results.o Minimum of 3-4 years hands-on experience managing Google Ads and Microsoft/Bing Ads paid campaigns.o Hands-on experience and in-depth knowledge managing SEO for global sites along with Paid Campaignso Proficiency in Google and Microsoft/Bing Analytics, Google Search Console, and SEO toolso Must have Google Ads and Analytics certification, as well as knowledge of other PPC platforms (e.g., Bing Ads)o Strong knowledge of updates and trends across various paid campaign typeso With a proven track record of managing multiple ad accounts with consistently positive results across all campaignso Must have excellent English speaking and writing skills.o Must have a work device (PC or Laptop) and backup device if possibleo Must have a strong and stable internet connection and backup provider if possible


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