Social Media Manager

4 weeks ago


Taguig, National Capital Region, Philippines HR Network Inc Full time
Job Description

To lead the strategic vision and execution for social media presence, ensuring

alignment with brand identity, marketing goals, product launches, and customer lifecycle. The

role requires a fashion-savvy strategist who understands content flow, customer psychology,

and digital growth mechanics.

SKILLS AND REQUIREMENTS:

3+ years experience in social media strategy within the fashion, retail, or lifestyle

industries

Strong understanding of Meta Business Suite, analytics, A/B testing, and ad funnels

Background in fashion marketing or styling is a major plus

Experience managing creative calendars and campaign launches

High proficiency in brand tone, storytelling, trend forecasting, and community building

Understands the e-commerce journey (discovery > browsing > checkout > loyalty)

Ability to translate macro business needs into micro content goals

Comfortable working with designers, stylists, and performance marketers

Fashion-literate, trend-aware, and passionate about aesthetic storytelling and brand

curation

Highly experienced with marketing funnels, content psychology, and consumer

journey mapping

Highly experienced with marketing funnels, content psychology, and consumer

journey mapping

Knowledge of fashion e-commerce, from brand positioning to conversion rate

optimization and client retention

Capable of managing and enhancing shop integrations (Instagram Shop, Shopify

backend, 3rd party marketplaces like Zalora & The Frankie)

Willing to work 6 days a week — Sunday/Saturday from home as needed

Willing to Work in Taguig for Full Onsite

RESPONSIBILITIES:

Develop and execute annual-to-daily social media strategy across Meta (IG/FB), TikTok,

YouTube, and IG Shop

Create yearly-monthly Gantt calendars aligned with brand goals, launches, and

campaign timelines, with storytelling, seasonal campaigns, influencer placements, and

community-building pillars

Lead and supervise shooting days and direct creative content execution.- Plan and

manage Shopify website content, homepage visuals, collection drops, and site improvements

Strategize and monitor sponsored campaigns (Meta/IG/FB/google) with full-funnel

structure (TOF–BOF). awareness → interest → desire → action

Generate strategies to drive conversion and traffic to physical locations (Venice Mall,

etc.)

Coordinate with internal designers, stylists, and content creators for brand-consistent

storytelling

Monitor and improve third-party platforms presence (Frankie, Zalora, etc.), aiming for

visibility, consistency, and traffic conversion

Ensure all activities reinforce brand DNA, fashion positioning, and customer journey

Plan the entire customer journey content — from discovery (ads) to conversion

(website/shop) to retention (community)

Collaborate with the graphic designer, copywriter, and CBO for cohesive visual and

messaging output

Analyze data and adjust content/ad strategy based on engagement, sales funnels, and

performance.

Lead Meta ad campaigns (sponsored posts, product catalogs, lead generation,

retargeting)

Oversee website aesthetics, structure, improvements, and functionality

Tools Knowledge (Preferred):

● Meta Business Suite / Ads Manager

● Canva, Adobe Suite (as collaborator)

● Notion / Trello / Google Sheets for planning

● Shopify Analytics / GA4 basics

● Email campaign platforms (Klaviyo or similar)
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