Marketing Operations Manager
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Job description
Key Responsibilities
Marketing Automation & Campaign Execution Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels. Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools. Support end to end campaign operations including tracking, QA, deployment, and reporting. System & Data Management Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools. Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and enrichment. Performance Measurement & Insights Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI. Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities. ABM & Personalization Support Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach. Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes. Process Optimization Identify bottlenecks in marketing workflows and implement scalable, automated solutions. Build SOPs, documentation, and training resources for cross-functional teams. Required Qualifications 4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-first organizations. Hands-on experience with: Salesforce CRM Marketo or similar marketing automation platforms LinkedIn Campaign Manager Strong understanding of database management, lead lifecycle processes, and funnel metrics. Ability to work with large datasets, build dashboards, and transform insights into recommendations. Excellent project management skills and comfort working across global teams. Preferred Qualifications Familiarity with Demandbase, 6sense, Terminus, or other ABM platforms. Experience with paid media workflows, tagging, UTM frameworks, and attribution tools. Working knowledge of BI or analytics tools (Tableau, Power BI, Looker, etc.). Strong understanding of B2B buyer journeys and pipeline dynamics.
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