Senior Brand Manager
3 weeks ago
Job Description:
The position is responsible in developing and executing comprehensive brand strategies that align with the company's overall objectives.
KEY RESPONSIBILITIES
You will:
- Define the brand's unique value proposition and positioning in the market.
- Collaborate with product development teams to create and manage branding strategies for new and existing products.
- Ensure that product branding aligns with the overall brand identity.
- Conduct market research to identify consumer trends, preferences, and competitors' strategies.
- Analyze consumer insights and market data to make informed branding decisions.
QUALIFICATIONS & REQUIREMENTS:
- Must have a Bachelor's degree in marketing, business administration, management, or any business-related course
- With at least 4 years of working experience in Marketing or Brand Management
- Experience working in the FMCG industry is highly preferred
Work Schedule:Regular shift (8 am - 5 pm)
Work Setup:Onsite
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