Social Media Manager
3 weeks ago
As a small, distributed team, we care deeply about building a culture around trust, diversity, and performance. You will have significant independence and are expected to have the autonomy to think on your feet and speak/act thoughtfully on behalf of the company.
We are searching for an ambitious and hard-working Social Media Manager who will create and own our organic social strategy. This is a critical role in our mission of creating a fun and engaging brand that our customers love.
Responsibilities
- Develop, implement and manage our social media strategy for Instagram
- Oversee day-to-day management of social media campaigns and ensure brand consistency
- Track and download UGCs for use in future campaigns and reposts
- Identify influencers that fit our brand and meet engagement KPIs
- Work with influencers to create content for our ads and social posts
- During product launches, gather a list of relevant influencers and reach out to them for gifting campaigns / collaborations
- Collaborate with the team in creating engaging content in all shapes and forms, from giveaways, campaigns, collabs, etc.
- Work with copywriters and designers to ensure content is entertaining and appealing
- Observe and analyze data to measure success and growth on various KPIs such as engagement rate, follower growth, etc.
- QA all content before going live on all platforms and QA all copy as best as possible to assure maximum engagement
- Escalate social media related issues to internal team members
- Experience with creating content for Twitter, Tiktok, and Pinterest is a plus
- 3+ years of experience working in social media or creative as an individual, at a brand, or a well-respected agency
- Experience in influencer/affiliate management is a plus
- Excellent English communication skills (both written and oral)
- Proficiency in social listening tools
- Excellent copywriting and editing skills, with the ability to engage audiences
- Understanding of popular social networks – design, functionality, users
- Ability to multitask and thrive in a fast-paced environment
- A high level of organization with excellent attention to detail
- Ability to be both a self-starter and a team player
- Exceptional communication skills within the team and cross functionally
- Deep affinity for brand identity, design, and visuals
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