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Surf Innovations Design Manager

2 months ago

Taguig, National Capital Region, Philippines Unilever Full time

Surf Overview

Surf is one of Unilever's biggest Masterbrands, with a value leadership that is highly contested. It is present in 4 categories to date – Bar detergent, Powder detergent, Liquid detergent and Fabric Enhancers/Conditioners. Known as the #1 Laundry detergent brand, Surf is challenged to maintain the proper value equation in a highly competitive landscape. While the challenges of fabric cleaning revolve around superiority and competitiveness, Surf Fabric Enhancers is currently being pincered, hence a rejig of its strategy needs to be executed.

Purpose of the Role

To lead and land Surf's Innovation strategy across the 4 CPGs it is present in, ensuring a future fit portfolio for one of Unilever's biggest Masterbrands.

Responsibilities

  • Develop an in-depth understanding of consumers and competitors – the business environment in which the brands compete including category segments, channels and target audience through the analysis of available data and information.
  • Help understand key success factors and obstacles for new product launches/campaigns and –where necessary- fine tune the mix and the strategy accordingly, always keeping one single brand globally.
  • Support the formation of a strong brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, well crafted portfolio and mix, giving the brand both short and long term wins.
  • Strategic project management and stakeholder influencing, building project timelines and defining key milestones and responsibilities for effective progress and On Time In Full (OTIF) launches
  • Craft robust communication strategy for brand campaigns with convincing and appealing assets, delivering single minded messaging to consumers in the most effective channels for the target audience.
  • Develop and build robust business cases with a strong sense of literacy of the PNL.
  • Help the creation and implementation of market research plans to prepare and validate the brand launch.
  • Develop Innovation Strategy and clear guardrails for the next 12 quarters with a clear distinction between a relaunch and brand-led growth activity.
  • Lead cross-functional teams including Finance, Consumer & Market Insight, R&D, Supply Chain to ensure successful project implementation
  • Close coordination with the Deploy Team to ensure team is competitive across the 6Ps
  • Budget management including overheads and NWM Requirements
  • Ideally 4-5 years experience in brand/product management/marketing (FMCG).
  • Strong presentation and communication skills.
  • Strong project management skill.
  • Ability to work and multitask in a fast paced environment.
  • Positive, assertive yet empathetic leadership, with strong 'soft skills' to foster collaboration within the team
  • Agility with high bias for action, with a passion for high performance We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.

Job Category: Marketing

Job Category: Commercialisation

Job Category: Márketing

Job Type: Assistant Brand Manager / Specialist

Industry: UnileverExperiencedProfessionals