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copywriter specialist

4 months ago

Manila, National Capital Region, Philippines Wefund Lending Corp. Full time

Overview: As a Copywriter and Communications Specialist, you will be responsible for crafting compelling and effective written content across various mediums to engage our target audience and promote our brand. Your role will involve collaborating with marketing, design, and product teams to develop messaging strategies that resonate with our audience and drive business objectives

Key Responsibilities: Content Creation:

Produce high-quality written content for marketing materials, including but not limited to website copy, blog posts, social media content, email campaigns, advertisements, press releases, and product descriptions.

Messaging Development: Develop clear and consistent messaging that aligns with brand voice, values, and strategic objectives. Adapt messaging for different platforms and target audiences as needed.

Content Strategy: Contribute to the development of content strategies based on audience insights, industry trends, and business goals. Collaborate with cross-functional teams to execute content plans effectively. SEO Optimization: Incorporate SEO best practices into content creation to improve organic search visibility and drive traffic to digital platforms.

Proofreading and Editing: Ensure all content is error-free, grammatically correct, and adheres to brand guidelines. Edit and proofread content produced by other team members when necessary. Campaign Support: Support marketing campaigns by providing creative input, writing compelling copy, and optimizing content for maximum impact and engagement.

Brand Voice Maintenance: Uphold and evolve the brand voice and tone guidelines, ensuring consistency across all communication channels. Market Research: Stay updated on industry trends, competitive landscape, and best practices in copywriting and communication. Use insights to inform content strategy and messaging decisions.

Qualifications:

Bachelor's degree in English, Communications, Marketing, or related field. Proven experience as a copywriter or communications specialist, preferably in a marketing or advertising agency or a similar fast-paced environment. Exceptional writing, editing, and proofreading skills with a keen eye for detail. Strong understanding of SEO principles and the ability to incorporate them into content creation. Creative thinker with the ability to generate innovative ideas and concepts. Excellent collaboration and communication skills with the ability to work effectively in cross-functional teams. Proficiency in digital marketing tools and platforms, including content management systems, social media management tools, and email marketing software. Ability to manage multiple projects simultaneously and meet tight deadlines. Portfolio showcasing diverse writing samples across different formats and channels.

Job Type: Full-time