analyst, marketing

Main objectives and duties:

1. Develops and implements a marketing plan for the company at a local level.

• To deliver creative marketing concepts, scripts and storyboards for the company.
• To produce copy write for new campaigns and/ or revamping existing ones, storyboarding for videos and more.
• Managing allocated budgets effectively and in accordance with financial procedures.
• Writing copy for marketing collateral, including promotional items, emails and the website.

2. Responsible for marketing projects and campaigns through various methods

• Identifies new and innovative means of marketing the company in a growing and very competitive market
• Maintains and measures social media campaigns across all social media platforms.
• Manages the image library.
• Identifies key target audiences and new marketing channels for the company.

3. Plans meetings and trade shows by identifying, assembling and coordinating requirements

• Coordinates and organizes all trade show arrangements such as registration, shipping, promotion and travel.
• Assists in the development and execution of corporate events.
• Provides support during customer visit and external audits by preparing conference rooms and facilitating meals.
• Monitoring, evaluating and reporting on the effectiveness of all marketing activities.

4. Develops marketing links through marketing partners.

• Identifies opportunities for planning and organizing the company's presence at relevant external events.
• Works with contractors and suppliers to deliver consistently high performance.

College Graduate preferably with a Marketing Degree or any related courses.

• At least 2 years of proven experience in marketing role
• Experience of planning and managing successful marketing campaigns across all media
• Budgeting experience
• Experience in liaising with other organizations such as graphic designers, publishers, conference organizers and printers
• Experience in writing articles, adverts, newsletters and etc.
• Good communication and interpersonal skills.
• Good organizational and effective time management skills.
• Good ICT skills including software packages e.g. Word, Excel and design softwares including Photoshop, Illustrator and etc.
• Strong analytical skills.
• Driving creativity and a strong eye for detail.
• Strong negotiation skills.
• Knowledge of social trends and commercial awareness.
• Knowledge on advertising strategies, marketing techniques and channels.