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Social Media Editor

2 months ago

Manila, National Capital Region, Philippines GP HR SOLUTIONS INC. Full time

The Social Media Editor is responsible for managing and curating content across all social media platforms for our high-end lifestyle fashion magazine. This role demands a creative and strategic thinker who can elevate the brand's digital presence while maintaining the luxury and sophistication our readers expect. The ideal candidate has a deep understanding of fashion, luxury lifestyle, and the latest trends in social media, paired with excellent writing and visual storytelling skills.

Key Responsibilities:

Content Creation:

Develop, plan, and execute social media strategies that align with the magazine's brand identity and editorial calendar.Create, curate, and manage high-quality, engaging content (images, videos, graphics) for all social media channels, including Instagram, Facebook, Twitter, Pinterest, and TikTok.Write compelling and brand-appropriate captions, headlines, and social copy that resonate with the target audience.Brand Management:Ensure consistency in voice, style, and messaging across all social media platforms.Work closely with the editorial and creative teams to align social media content with ongoing campaigns and themes.Monitor and respond to social media interactions, maintaining the brand's tone and voice.Analytics & Reporting:Track and analyze performance metrics (engagement, reach, conversion rates) for all social media channels.Prepare regular reports on social media performance, providing insights and recommendations for improvement.Utilize social media analytics tools to identify trends and optimize content strategies.Audience Growth & Engagement:Develop strategies to increase followers and engagement on all social media platforms.Collaborate with influencers, fashion bloggers, and brand partners to amplify reach and engagement.Innovate and implement new ways to engage with the audience, including live events, giveaways, and interactive content.Trends & Innovations:Stay updated on the latest social media trends, tools, and platform changes to ensure the brand remains at the forefront of digital innovation.Experiment with new content formats and technologies (e.g., AR filters, social commerce) to enhance the brand's social media presence.Qualifications:3-5 years of experience in social media management, preferably within the fashion or lifestyle industry.Exceptional writing, editing, and proofreading skills.Strong visual storytelling ability, with experience in photography and graphic design.Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.In-depth knowledge of social media platforms, algorithms, and best practices.