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Marketing Assistant Manager Automotive
4 weeks ago
We need someone experienced and strategic to lead our marketing team and drive the development and execution of our marketing initiatives. The ideal candidate should have a deep understanding of the automotive industry and a track record of leading successful marketing campaigns that boost business growth.
- Develop and implement comprehensive marketing strategies to promote our automotive products and services, increase brand awareness, engage customers, and boost sales.
- Lead and guide a team of marketing professionals, offering support and feedback to help them achieve their goals.
- Collaborate with senior leaders and cross-functional teams to align marketing activities with company objectives and priorities.
- Conduct market research to identify trends, customer needs, and competition, and use insights to shape marketing strategies.
- Supervise the creation of marketing materials, ensuring consistency with brand guidelines.
- Manage digital marketing efforts such as website optimization, SEO/SEM, social media, email campaigns, and online advertising.
- Establish KPIs and metrics to evaluate marketing effectiveness, using data-driven insights to enhance performance.
- Develop and oversee marketing budgets, allocate resources efficiently, and monitor expenses to ensure projects are delivered on time and within budget.
- Represent the company at industry events, trade shows, and conferences to enhance brand reputation.
Key requirements:
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
- Minimum of 7 years of marketing experience, focusing on the automotive industry.
- Proven experience in leading marketing teams and driving business growth through strategic initiatives.
- Strong leadership and management skills to motivate team members and create a collaborative work environment.
- Excellent communication and interpersonal skills to build relationships and influence stakeholders.
- Strategic thinker with analytical skills to translate insights into actionable strategies.
- Creative mindset with a passion for innovation and knowledge of emerging marketing trends.
- Effective project management skills to handle multiple tasks and meet deadlines in a fast-paced setting.
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