Creative Director

Creative DirectorWe're looking for a creative director to join our ambitious growth-oriented eCOMM DTC brand building gummy supplement team About Us:Crushvertise is an agency that works ONLY on our own internal ecommerce brands. We aren't afraid to spend advertising on concepts that work, and we have capital to test and build momentum. We're a lean but fast-growing team and we need a technical creative director to help us achieve our CTR, ROAS goals on paid traffic channels for new customer acquisition and existing continuity.

About the Role:

In this role, you will start by helping to create new marketing angles and frameworks top of funnel (ToF) largely for Facebook, Instagram and TikTok for our newest exciting brands. We also run paid campaigns on X, Google and Klayvio, but your initial focus will be on new customer top of funnel (ToF) acquisition on Facebook and Instagram.You will be our 1st official creative director (CD). But you will not be alone. You will be supported and working closely with the CEO, a sharp mediabuyer, 2 talented full-time video editors, motions and statics designer, all in-house.

You will also be given and trained on our tools to spy on competitive creatives, trends, PipiAds, TikTok and Meta ads libraries, app.foreplay boards. Though we assume you have your own methods for keeping up with trends.Due to the youth of our brands and nature of being self-funded we are in a traction phase looking to get profitable quickly. As a result we are focused on high ROI converting creative concepts. You will have insights and logins to see 3rd party attribution (Adbeacon) and MotionApp to pull detailed creative reports and metrics. You will have insights into AOVs and landing page EPCs, ad CTRs, scroll-stop, video view durations, ROAS, and conversion strength etc.In addition you will have access to full-time devs, with CRO support and the technical help to implement, create and modify new landing pages, carts, checkouts, and create new angles. We have 2 brands, they are both young and fighting to find market fit. One started out strong with very strong metrics, the other is creeping into stability in terms of breaking even with recurring customer purchases.We are teetering between growth and traction with both brands, meaning we are aiming to hit aggressive ROAS targets that allow us to make back our advertising budgets and earn profits to cover and grow our internal teams.

Our Current Brands:BronzeBitesOptiStacks

Examples of brands we like the look & feel of:TryAuri. TryVici.OutofOfficeNeutonic

Next level: ($1B+ Value Brands):Ritual. Hims.

What You Do:

1. Lead the creative direction and execution of high-quality video and static graphic ads, ensuring alignment with our strategic objectives and brand standards.
2. Identify angles, frameworks and ideas to help brands establish strong beachhead markets.
3. Develop creative briefs as well as UGC creator rosters
4. Prospect and negotiate with UGC creators and agencies to execute your briefs exceptionally.
5. Assist in building out these processes and systems to document steps, track and attract top creators to hire and create more winning content.
6. Direct the creation of innovative scripts, help oversee production both from the contracted creators and when needed from internal editors (though our mediabuyer will likely already help drive on that from the data) process, and
7. Help provide final approval for creative outputs from your briefs, weighing in on internal ideas as well.
8. Manage creators we contract/hire to produce creative briefs and content that they then submit as part of our b-roll, a-roll and ad footage to be edited.
9. Ensure branding consistency across all our digital and print marketing materials, including product packaging and promotional assets.
10. Stay ahead of industry trends and integrate best practices in advertising creativity and production to enhance campaign effectiveness.

Requirements:

1. Proven experience in directing production of high-performing Facebook, Instagram and/or TikTok video and static ads, with a strong portfolio showcasing successful advertising campaigns on such platforms.

2. Experience finding new creative angles, new hooks, new concepts and ideas that you then put into production.

3. Expertise in creative concept development and the ability to translate marketing objectives into clear creative strategies.

4. Excellent understanding of advertising dynamics and user engagement, particularly on digital platforms like Meta.

5. Proficiency with Adobe Creative Suite, video editing, transitions, graphics and familiarity with other design and video editing tools.

6. Exceptional ability to oversee projects from conception to completion, ensuring alignment with brand standards and business goals.

7. Excellent project management skills. Clear extreme ownership in communication and collaboration skills, capable of working closely with CEOs, media buyers, and other stakeholders to create cohesive and effective advertising campaigns.

8. A commitment to staying updated with the latest trends in advertising, design, and technology to continually enhance creative output and campaign effectiveness.

9. Familiarity with or comfortable learning Slack, ClickUp, Notion, and Airtable

Bonus (Give You the Edge):

1. Mediabuying Facebook ads, Google Ads, TikTok Ads

2. Experience with DTC directly in the supplement space

3. Specific examples you can speak to where you improved ROAS

4. Past work showcasing brand equity and improvement

5. Metrics-driven mindset, open to being coachable

6. Confident but humble, thoughtful but not lazy

7. Competitive towards the competition but supportive to your team

Our Offer:

1. Significant hands-on work, growth, training with CEO, CMO, and CTO

2. Front-lines exposure and growth in a small business that has sold over $80M online

3. Work directly with a technical CEO who has sold over $100M in direct sales, marketing and held manager positions in fortune 500 companies as well as his own for over 10 years.

4. Direct exposure to a supportive but challenging start-up environment

5. Massive exposure to small marketing team in eCommerce Shopify world

6. Competitive compensation, $15-$35 per hour depending on results and skills

7. Paid time off, support to growth, potential for management track, full-time consistent work

8. Growth, promotion, training, coaching, learning

This role is not for the faint of heart. We are a supportive, growing success-oriented culture that demands results from each other. We work very hard, but we also play very hard. We lead by example and we celebrate, recognize and reward individual and team successes. You must be a self-starter, you must enjoy the thrill of challenging problems. Having a competitive drive along with a get-it-done mentality will carry you far.Instructions to Apply:

If my video here and this job description speaks to you, please review the requirements and bonuses and submit a CV outlining how you feel you meet those points and link relevant work experience to show off.If we're serious about considering you we will ask you to submit a small creative brief test. Every brief is reviewed by at least 2 members and me the author of this job and CEO and I we will provide feedback whether or not we invite you to interview further.