Lead SEO Operations

2 weeks ago


Makati City, National Capital Region, Philippines Sohu Expert International Full time

This will be demonstrated by the growing domain name authority, increased exposure, increased traffic and user acquisition.


  • Have 10+ years of SEO experience (agency or in-house) with a proven track record in delivering global SEO results
  • Be curious about gambling, enjoy and feel comfortable working in a fast-paced environment
  • Pragmatic, result-oriented, and strong sense of project ownership
  • Have global SEO experience, not just a single country experience
  • Master various marketing attribution tools and systems. Botify (or similar), Ahrefs, Google Search Console, Google Analytics, etc.
  • An analytical and strategic thinker who is not afraid to challenge the status quo
  • Technical SEO Analysis and Insights
  • Demonstrate a strong understanding of how search engines and web crawlers work. Be able to translate this into actionable SEO recommendations.
  • Understand HTTP status codes, redirects, and site issues.
  • Solve complex indexing and crawlability issues and provide recommendations to improve SEO performance.
  • Have a deep understanding of mobile SEO and its key factors.
  • Provide detailed site architecture and URL structure recommendations using appropriate tools and techniques.
  • Recommended best practices for on-page SEO improvements - markup, title tags, headings, cross-links, etc.
  • Knowledge or experience using CMS (WordPress, Contentful, etc.)
  • International SEO
  • Have in-depth understanding of international SEO and key ranking factors: TLD/URL structure/hreflang etc.
Experience using keyword research tools to understand your target market.

  • Experience using analytics tools such as Google Analytics.
  • Develop methods for tracking and monitoring search performance across multiple search engines and regions.
  • Define the key metrics that drive SEO performance and translate them into meaningful goals for the team

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