Campaigns Officer

2 weeks ago


Quezon City, National Capital Region, Philippines Tonikbank Full time
  • Assists in execution of lifecycle strategy, customer engagement and activation, and marketing campaigns
  • Implements A/B multivariate testing across relevant campaign channels
  • Assists in monitoring and managing day-to-day analysis of campaign
  • Uses analysis and reports to provide recommendations on how to enhance campaigns and strategy being executed
  • Creates and suggests quick wins based on data and analysis to ensure targets are met.
  • Coordinates with other departments for campaign preparation, approval, and execution
  • Researches and checks competitors, and industry trends examples of best practices to support strategy development

Qualifications

  • Bachelor's degree in Business Administration [Marketing & Advertising Management] or similar degree programs.
  • At least three (3) years of relevant experience
  • Excellent knowledge in Microsoft Excel
  • Knowledgeable on high level analytics
  • Experience with any Engagement tool (Clever tap, MoEngage, the likes) would be a plus
  • Experience in eCommerce or Fintech would be a plus

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