Graphic Artist
3 months ago
DUTIES AND RESPONSIBILITIES:
1. Design Creation
- Develop visually appealing graphics for marketing materials, including brochures, social media posts, advertisements, and packaging.
2. Brand Consistency
- Ensure all design work adheres to the company's brand guidelines and aesthetic standards to maintain a cohesive brand identity.
3. Product Visuals
- Create high-quality images and illustrations for skincare and beauty products, highlighting key features and benefits.
4. Campaign Development
- Collaborate with the marketing team to design and execute creative campaigns that align with marketing goals and resonate with the target audience.
5. Content Collaboration
- Work closely with content creators and copywriters to produce complementary visuals for blogs, newsletters, and email marketing.
6. Trend Analysis
- Stay updated with the latest design trends, tools, and technologies in the beauty and skincare industry to ensure contemporary and relevant designs.
8. Photo Editing
- Perform photo retouching and enhancement for product images, ensuring high-quality visuals for promotional use.
- Use Photoshop and other editing software for more photo detailing and manipulation.
10. Presentation Development
- Works with the marketing team to make a necessary presentation that is aligned with the branding and formatting.
11. Creative Brainstorming
- Participate in regular brainstorming sessions with the marketing team to generate new ideas and concepts for marketing initiatives.
12. Feedback Incorporation
- Actively seek and incorporate feedback from the marketing team to refine and improve design outputs.
13. Software Proficiency
- Utilize graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and edit visuals.
14. File Management
- Maintain organized files and records of all design projects for easy access and reference.
15. Marketing Strategy
- Understand and align designs with overall marketing strategies and objectives to maximize the impact of visual communications.
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