Graphic Artist

2 months ago


Metro Manila, Philippines Fairyskin Beauty Products Corporation Full time

DUTIES AND RESPONSIBILITIES:

1. Design Creation

- Develop visually appealing graphics for marketing materials, including brochures, social media posts, advertisements, and packaging.

2. Brand Consistency

- Ensure all design work adheres to the company's brand guidelines and aesthetic standards to maintain a cohesive brand identity.

3. Product Visuals

- Create high-quality images and illustrations for skincare and beauty products, highlighting key features and benefits.

4. Campaign Development

- Collaborate with the marketing team to design and execute creative campaigns that align with marketing goals and resonate with the target audience.

5. Content Collaboration

- Work closely with content creators and copywriters to produce complementary visuals for blogs, newsletters, and email marketing.

6. Trend Analysis

- Stay updated with the latest design trends, tools, and technologies in the beauty and skincare industry to ensure contemporary and relevant designs.

8. Photo Editing

- Perform photo retouching and enhancement for product images, ensuring high-quality visuals for promotional use.

- Use Photoshop and other editing software for more photo detailing and manipulation.

10. Presentation Development

- Works with the marketing team to make a necessary presentation that is aligned with the branding and formatting.

11. Creative Brainstorming

- Participate in regular brainstorming sessions with the marketing team to generate new ideas and concepts for marketing initiatives.

12. Feedback Incorporation

- Actively seek and incorporate feedback from the marketing team to refine and improve design outputs.

13. Software Proficiency

- Utilize graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and edit visuals.

14. File Management

- Maintain organized files and records of all design projects for easy access and reference.

15. Marketing Strategy

- Understand and align designs with overall marketing strategies and objectives to maximize the impact of visual communications.


 


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