Marketing Manager

Primary Functions:

Responsible for the development, execution, and evaluation of marketing activities for restaurant brands under Mc Wilson Food Group (Gringo, Tokyo Bubble Tea, Honeybon and tatatito)

Major Responsibilities:

• Develops and executes marketing plans for assigned major brands which include brand and product positioning, marketing communication, and media mix.
• Evaluate the effectiveness of all marketing and digital activities in relation to business objectives & and identify reasons for success or failure.
• Regularly tracks and reviews analysis on sales and marketing data gathered and recommends appropriate action plans.
• Conceptualizes new product offerings, promo, and ad creation to boost sales.
• Regularly seeks field input on program evaluation, market conditions, consumer insights, and competitive activities for developing marketing strategies.
• Conducts analysis and periodical review of brands, competitive landscape, and consumer trends to develop programs that enhance the brand’s equity and marketplace performance.
• Craft compelling brand messaging and communication that effectively showcases the restaurant’s unique value proposition. Collaborate with marketing and creative teams to develop engaging campaigns, promotions, and advertising materials that align with the brand strategy.
• Studies new possible channels and markets.
• Collaborate with the operations team to ensure the brand promise is consistently delivered through exceptional customer experiences. Monitor customer feedback and implement improvements to enhance customer satisfaction and loyalty.
• Manage marketing budgets. Submits post-campaign evaluation and expense reports.
• Manage performance of team members and ensure implementation of developmental plans
• Executes other marketing-related duties, as required

  Location: Quezon Avenue, QC

  Work setup: 100% onsite